Volkswagen BlueMotion: Donated Space

The Black Eagle has become the industry’s most coveted local print advertising accolade. On Friday we became the proud recipient of only the 6th Black Eagle ever to be awarded. The Eagle awards have been going since 2006 and were started by Independent Newspapers, in order to do something proactive to promote and develop exceptional print advertising in South Africa. They are now used as the benchmark for print advertising in SA.

See the work below and congratulations to the teams involved both at Ogilvy and Volkswagen:

It’s all about giving a little bit back. Eco-conscious BlueMotion technology

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BlueMotion is Volkswagen’s more technologically advanced environmentally friendly range. For the print campaign, we asked our client to donate part of their very expensive advertising space to small, eco-focused non-profit organizations who really needed the exposure. The non-profits benefited from getting their message out there, and BlueMotion proved itself as a brand that doesn’t just talk, but takes action.

Advertising Agency: Ogilvy, Cape Town, South Africa

Volkswagen Brand Manager: Bridget Harpur
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Account Management: Lauren Baker, Jason Yankelowitz, Greg Tebbutt

Volkswagen: Jetta, Easy Rider

Recently the new VW Jetta launched in South Africa, above is our new Ogilvy Cape Town commercial for its release.

Chris Gotz: Executive Creative Director
Jacques Massardo: Writer / Creative Director
Gareth McPherson: Art Director / Creative Director
Anthea Beylis: Television Producer
Jason Yankelowitz: Account Director
Greg Tebbutt: Business Director

Erik Van Wyk: Director, Bouffant
Melina McDonald: Executive Producer, Bouffant
Shannon Gloyne: Producer, Bouffant

VW: Polo GTi Date Drive

Some fun new work to share with you from our very own creative studio’s Jen and Cuan for the VW polo GTi Date drive campaign.

The below infographic shows the final percentage improvements you can get when you go on a date in a Polo GTi. On average the total came to an extra 27.8% more attractive when in a Polo GTi ! Click on the Image to enlarge drive