Volkswagen: Polo Vivo Commercials

This is our latest retail campaign for the Polo Vivo from Ogilvy Cape Town. We tried to show how competitive the price is in a fun and entertaining way. The Polo Vivo is all about Living Large. We coined a term in studio for its saturated look as "Life in Technicolour".
The best part about making these ads was building the life size game show sets and then having a go at some of them ourselves.

Executive Creative Director: Chris Gotz
Creative Director: Sergio Lacueva
Art Director: Yumna Sadan
Writer: Shameema Isaacs
Agency Producer: Cathy Day
Director: Amy Allias
Production Company: Ola Films
Music: Soft Light City

Volkswagen: Tiguan Explore Tab

To try it out go to:
The above campaign recently won Ad of the Month from the Creative Circle here in South Africa.

To help position Volkswagen’s new Tiguan 4×4 as a vehicle made for adventure
and exploration, we created a unique rich media experience on the South
African Volkswagen site.
The ‘Explore Tab’, prompts viewers to explore further. When users interact with the banner by zooming out of the website, they reveal that the Tiguan site is actually surrounded by numerous other working adventure websites. So you can figure your path to adventure right there and then. Because in a Tiguan, it’s easy to go anywhere and do anything.

Agency: Ogilvy Cape Town
Executive Creative Director: Chris Gotz
Creative Director: Sergio Lacueva
Art Director: Sergio Lacueva
Copywriter: Dean Paradise
Digital Producer: Adrian Varkel
Developer: Michael Theron
Account Director: Jason Yankelowitz
Account Executive: Lance Dodgen

2011 Creative Circle Ad of The Year Winners from Ogilvy


Last night was the South African Creative Circle awards. The creative circle is made up of select members of the South African creative community and aims to develop and improve the standard of the South African advertising industry’s creative product, and to enhance its reputation as one of the country’s world class industries. Ogilvy walked away with wins in TV, Print, Outdoor, and Experiential. Below are the winners. A big thank you to all our clients, partners, and agency teams that helped on this work.

For a run through of all the winners from Creative Circle Chairman Chris Gotz, go to

Experiential: 1st Place: Carling Black Label Be The Coach, Ogilvy Cape Town.

2nd Place: Carling Black Label Carling not Darling, Ogilvy Cape Town.

Print 2nd Place Volkswagen BlueMotion, Ogilvy Cape Town.


Outdoor and Ambient 3rd Place: Volkswagen Marching Band, Ogilvy Cape Town.

TV 3rd Place: KFC So Good, Ogilvy Johannesburg

Advertising Highlights from the Super Bowl 2012

Firstly congratulations to the New York Giants for winning the 46th The Super Bowl against the New England Patriots. The Super Bowl is almost always the most watched American television program of the year and last year drew an average audience of 111 million viewers in the USA alone.

It’s no surprise then that advertisers spend a fortune on ads during the game (On average $3.5 million for a 30 second spot). Below are some of the ad highlights from the 2012 Super Bowl. Enjoy. (You can watch all the ads over at AdBlitz)

Chevrolet: Chevy Happy Grad

Advertising Agency: Goodby Silverstein & Partners, USA

Toyota Camry 2012: Reinvented

Advertising Agency: Saatchi & Saatchi, LA

Chevrolet: Chevy Stunt Drive

Advertising Agency: Goodby Silverstein & Partners, USA

Kia Optima: Dreams (Dream Car. For Real Life)

Advertising Agency: David&Goliath, USA

Acura NSX: Transactions

Advertising Agency: rp&, USA

Hyundai: All For One

Advertising Agency: Innocean, USA

Hyundai Genesis Coupe: Think Fast


Advertising Agency: Innocean, USA

Honda CR-V: Matthew’s Day Off

Advertising Agency: RPA, USA

Volkswagen: The Dog Strikes Back

Advertising Agency: Deutsch, Los Angeles, USA

Budweiser: Flash Fans

Advertising Agency: Anomaly

Chrysler: Half Time America (Feat Clint Eastwood)

Advertising Agency: Wieden + Kennedy, Portland