Last night was South Africa’s Bookmark Awards. The Bookmarks Awards recognises the very best in Digital – the pioneers, the change-agents, the ones that make a difference and raise the industry standard. Ogilvy Cape Town managed to walk away with 8 awards, three Bronze, two Silver and three Gold Awards. Below are the case study clips for the winning work.
Volkswagen Polo GTI: Date Drive
Date Drive Walked away with 2 x Bronze Awards for the Social Media category and best use of Online Video Category, 1 x Silver Award for best Microsite, and 1 x Gold Award for best Integrated Campaign. Congrats to all involved from Ogilvy, and a special thank you to Bridget Harpur from Volkswagen.
Carling Black Label: Be The Coach
Be The Coach walked away with 1 x silver for best Mobile Site and 1 x Gold for best Integrated Campaign. For South Africa getting mobile marketing right is key, congratulations to all the team from Ogilvy Cape Town involved with this, as well as a big thanks to Andrea Quaye from the SAB Carling Team.
Volkswagen Golf R: Reflex Test Game
To help Launch the new Golf R we created a game to test your reaction times to see if you were fast enough to handle the Golf R (the site was available as an interactive banner ad & website). To play the game go to: http://golfr.vw.co.za/. Congratulations to all who were involved at Ogilvy Cape Town and a big thank you to Tarryn De Klerk from Volkswagen.
South African Breweries (SAB) and Ogilvy are this week celebrating half-a-century of an ‘unbreakable’ friendship which kicked off in 1961, with our Johannesburg- and Cape-Town-agencies having done a titanic job of catapulting over 30 brands of beer to the summit of glory and fame in South Africa and Africa."One benefit feature of this relationship is that we never take things for granted, but we challenge each other in a forthright and candid way, which I believe helped to keep it strong and healthy, and drive it to greater heights," SAB chairman and MD Norman Adami told journalists last night, Tuesday, 21 September 2011, at the SAB company headquarters in Sandton, Johannesburg. SAB brands SAB brands that we have worked on since 1961 include Castle Lager (Ogilvy Johannesburg and Ogilvy Cape Town), Carling Black Label (Cape Town), Lion Lager(Johannesburg), Peroni Nastro Azzurro (Johannesburg), Castle Lite (Johannesburg and Cape Town), Caste Milk Stout (Johannesburg), Hansa Pilsener (Johannesburg and Cape Town), Amstel (Johannesburg), and Redds (Cape Town and Johannesburg). SAB marketing director Ian Penhale said that there was always a risk that these brands could cross each other’s territories, but Ogilvy’s role, was to ensure that this did not happen. "Of course it is challenging,". However, he said if a company is crystal clear about what it stands for and where its brands are going, and does not sway away from that, brands will not encroach each other’s territories. SAB first began working in 1961 with VZ, Ogilvy’s ancestor. In 1984 VZ merged with Rightford Searle-Tripp and Makin, which later went on to become Ogilvy South Africa. Milestone of SA advertising Commenting on what independent analyst Andy Rice described as a milestone of advertising in SA, a visibly excited Nunu Ntshingila, Ogilvy SA CEO, said the good part of this love story is that Ogilvy continues to refresh people to ensure that the relationship never stalls but keeps going and going. "If there was an Olympic category for long-term business relationships, the 50-year engagement between SAB and Ogilvy would always be in medal contention," Ntshingila, joked. To commemorate the event, Ogilvy presented its celebrated friend with a gift in the form of an advertisement that looks back over the companies’ shared history, celebrating some of the work they have created together. The tribute ad began airing on TV last night, and will continue to be screened on a selection of DStv channels in the days to come. "This is a friendship based on chemistry and shared values, and a celebration of this type of relationship cannot be underestimated," Penhale said emotionally. Stood the test of time As night fell over Sandton and the evening spring breeze teased the number 65 Park Lane premises, the first batch of guests began to arrive at the fiesta – a celebratory testimony of an almost unbreakable union of shared wealth, success, values and ideas that have stood the test of time. For more info follow @Ogilvy_Joburg, @OgilvyCT and hashtag#SABOgilvy50 on Twitter.