2017 Design Indaba Wrap Up

The 21st Design Indaba festival kicked off last week where there was a widespread use of natural elements as a source of inspiration, tackling issues of misrepresentation & examples of how beautiful data can be. Below are a few of the highlights from the 3 day conference.

  1. TAPPUTI AND THE SEA by Kaja Solgaard Dahl

Dyed natural sea sponges hold the handmade solid perfume made of only natural oils sourced from the African continent and around the Cape. Simple & beautiful design.

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Kaja-Solgaard-Dahl.Photography-by-Magda-Gyda-Johansdottir-22. gt2p

Great Things To People is a Santiago, Chile based design firm involved in varying projects that focus on architecture, art and design. One of which blew us away – the invention allowed them to produce delicate, individually unique ceramic pieces.The Chilean firm and Eastern Cape-born ceramic artist Andile Dyalvane teamed up to collaborate on a never never-before-seen installation also featured below.

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3. UNWIND by Marko Ahtisaari

Tech entrepreneur Marko Ahtisaari is the CEO and co-founder of The Sync Project, which investigates the therapeutic effects of music on the body and mind. Music that can literally put you to sleep.

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Check it out on your mobile here: ‪http://bit.ly/2m8rJ4f

4. WHAT3WORDS – Chris Sheldrick

Chris Sheldrick is the founder of what3words, an addressing app that assigns a sequence of three simple words to any location in the world. Simply brilliant. Now everyone is the world has an address – from the peak of Kilimanjaro, rural landscapes in KwaZulu-Natal to the dance floor at ERA.

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precaustions.playable.gallows – Ogilvy Cape Town’s 3 word address. Find yours here: https://map.what3words.com/amused.thunder.wins

5. Lernert & Sander

Ever since they began collaborating in 2007, the artists and filmmakers Lernert & Sander have been known for their high-conceptual art films, eye-catching installations and keen fashion aesthetic. These two were a solid highlight from the conference. Hilarious, kind and brilliant.

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See more incredible work here: 

http://lernertandsander.com

6. Kate Moross

Kate Moross, London based unicorn in the illustration world. She and her team have brought multiple projects to life – from Disclosure to Lorde, One Direction, Katy Perry & The  MTV Video Music Awards. Pretty much portfolio that any designer DREAMS to have.

Check out one of Studio Moross’ latest pieces:

7. Georgia Lupi & Kaki King

Giorgia Lupi interrogated the humanity behind big data. By removing the computer and forcing herself to imagine data in a different way. She is able to reveal patterns and nuanced aspects of the human experience that data would otherwise drown.

She collaborated with the INCREDIBLE Kaki King’s magical guitar playing to bring her data to life – an example below:

 

8. Wage Islands by Ekene Ijeoma

An interactive installation about wage and housing inequality in NYC. It’s a 3d topographic map of monthly housing costs submerged in water to show where New Yorkers can afford to live based on hourly wages.

 

There were SO many incredible moments – Check out the Ogilvy Instagram handles to see more. Thank you to the Joburg & Cape Town teams who co-curated this article!

Cape TownJoburgSA

 

WWF: Things To Do In The Dark

One of our clients at Ogilvy Cape Town is WWF, each year they run a global initiative called Earth Hour to encouraging people to switch off their lights to save energy. With Earth Hour now in its fourth year, the novelty has worn off. We created the above work to enable South Africans to get back into it, and have some fun while getting involved.

Over 94,000 people interacted with our Facebook page.
#thingstodointhedark was a trending topic on twitter in South Africa.
Most importantly, it helped save 45% more energy than last year’s Earth Hour.

Audi A3 Exchange Overview

Above is the final video showing the winner of the new A3 Sportback from the Audi A3 Exchange.
We came up with the Audi A3 Exchange campaign to launch the new Audi A3 Sportback. Entry was via a microsite and people had to select whether they wanted the exchange to happen in #CT, #JHB or #DBN. People could vote for their preferred city by tweeting #AudiA3Exchange and #CT, #JHB or #DBN. Within a few hours of the campaign going live, #AudiA3Exchange was trending on Twitter. Below are some of the stats from the campaign so far.

•             Over the 3 week campaign period, 11 310 people entered to exchange their own car. 82% of which drove our direct competitors cars.
•             We generated over 50 437 tweets about the campaign.
•             We increased our Twitter following by 68% within the 3 week campaign period.
•             We had 56 730 total video views of the Audi A3 TVC on YouTube.
•             We generated R3 116 654 worth of earned media.
•             And, most importantly, for each week the campaign was live, we received more than 100 test drives a week.

To have a closer look at the new Audi A3 or book a test drive go to http://www.audi.co.za/za/brand/en/models/a3/a3-sportback.html

Audi R8: Gone in 5 seconds Case Study

Recently we created the above tactical YouTube pre-roll ad for the Audi R8, which can do 0 – 100km/h in 3.5seconds.
Most people only watch the mandatory 5 seconds of a YouTube ad before skipping it. So, we took the media space and used this 5 seconds time limit to demonstrate how fast the new Audi R8 Coupé can accelerate.

Agency: Ogilvy Cape Town
ECD: Chris Gotz
Creative Director: Jonathan Lang, Tommy Le Roux, Nicholas Wittenberg
Art Director: Benjamin de Villiers
Copywriter: Logan Broadley

Intel: Digital Easter Hunt

Above is an activation we recently put together for Intel South Africa.

We were asked to come up with a activation for malls across South Africa so we created an interactive digital Easter hunt game using a custom touch screen and an invisi-screen ( un-polarised LCD screen).

People were then challenged to find 3 hidden Intel items in a futuristic animation of Cape Town in under 30 seconds. Over R 100,000 worth of cash vouchers, and hundreds of Intel prizes were given away to people playing the game, or buying Intel PC’s. Watch the above clip to see how it went.

The units were kindly constructed by our partners at KilowattAV.

Ogilvy & Mather Cape Town at the 2012 Loeries

To say we are thrilled with our performance at last weekends 2012 Loeries is an understatement. The agency together with our clients received 31 awards, including a Grand Prix in Integrated for the Be the Coach campaign for Carling Black Label, adding to a series of global accolades which has made it the most awarded integrated campaign anywhere in the world over the past 12 months.

Below are two quotes from our MD, Gavin Levinsohn, and our ECD, Chris Gotz, as well as a list of all the awards won, including links to the work.

Gavin : “This has been our best creative year ever at international awards shows but it was important to have a great performance on home soil as well and, while any awards win is great, it’s especially important for us to have succeeded in progressive categories such as digital.”

Chris “The thing we are most proud of is producing integrated campaigns across three of our biggest clients: South African Breweries, Kraft Food and Volkswagen. Brave clients beget brave work. When these clients combine with the right creative people at the right time amazing things can happen. And they did. We are privileged and humbled by our achievements at Loeries this year.”

A huge thank you to all our clients, business partners, staff, friends, family, and fans. For us it’s now back to work, and time to remember one of David Ogilvy’s wise quotes “We have a habit of divine discontent with our performance. It is an antidote to smugness.”

Loeries 2012: Ogilvy & Mather South Africa Wins:

CATEGORY BRAND PRODUCT  TITLE / LINK  AWARD
Integrated Campaign SAB Carling Black Label Be the Coach Grand Prix
Integrated Campaign SAB Carling Black Label Be the Coach Gold
Sponsorship SAB Carling Black Label Darling to Carling Gold
Sponsorship SAB Carling Black Label Be the Coach Gold
Media Innovation – Media Campaign SAB Carling Black Label Be the Coach Gold
Tv Crafts Up To 90s – Special Visual Effects Kraft Foods Stimorol Mega Mystery Face Off Gold
Branded Mobile Content & Applications SAB Carling Black Label Be the Coach Gold
Digital Mixed-Media Campaign SAB Carling Black Label Be the Coach Gold
Tactical Use Of Magazine Volkswagen BlueMotion The BlueMotion Label Gold
Integrated Campaign Kraft Foods Stimorol – Mega Mystery Mega Mystery Silver
Media Innovation – Single Medium Wilderness Foundation Forever Wild Anit Poaching Initiative You Tube Interventions Silver
Media Innovation – Media Campaign Kraft Foods Stimorol Mega Mystery Mega Mystery Silver
 Tv & Cinema Commercials – Up To 90s Kraft Foods Stimorol Mega Mystery Face Off Silver
Internet & Mobile Commercials Wilderness Foundation Forever Wild Anti-Poaching Initiative Cockatoo confused by laser pointer Silver
Pr Communication Campaign SAB Carling Black Label Darling to Carling Silver
Internet Advertising Volkswagen Golf Cabriolet Scroll Up Silver
Microsite Volkswagen Polo GTI Polo GTI Date Drive Silver
Digital Mixed-Media Campaign Volkswagen Polo GTI Polo GTI Date Drive Silver
Live Activations Prison Broadcasting Network Prisoner Rehabilitation Rehabilitation is Possible Bronze
Media Innovation – Single Medium Volkswagen BlueMotion BlueMotion Label Bronze
Radio Commercials – Up To 90s Kraft Foods Stimorol Infinity The Talk Bronze
 Tv & Cinema Commercials – Up To 90s Kraft Foods Stimorol Taste Twist I believe I can fly Bronze
 Tv & Cinema Commercials – Up To 90s PBN Prisoner rehabilitation Rehabilitation is Possible Bronze
Ubuntu Award Volkswagen BlueMotion The BlueMotion Label Bronze
Pr Communication Campaign Kraft Foods Stimorol Mega Mystery Mega Mystery Bronze
Pr Communication Campaign Volkswagen Polo GTI Polo GTI  Date Drive Bronze
Digital Mixed-Media Campaign Kraft Foods Stimorol Mega Mystery Mega Mystery Bronze
Street-Pole Kraft Foods Stimorol Mega Mystery Mega Mystery Street Poles 1 Bronze
Alternative Media & Field Marketing SAB Carling Black Label Darling to Carling Bronze
Newspaper Advertising Volkswagen Brake Assist School Kids/Cyclists/Cattle Bronze
Tactical Use Of Newspaper Volkswagen Genuine Shock Absorbers Wipe Out Bronze

Volkswagen: Street Quest – Grand Final

Volkswagen Street Quest 2012 came to an epic conclusion at the Street Quest Grand Final in Cape Town.

Four teams took to the streets to find as many Volkswagens as possible in eight hours and compete for R50 000 of prizes and the title of Volkswagen Street Quest Grand Champion.

Watch the action unfold as the finalists take what they learned in Street Quest – a Facebook challenge to find and ‘Pin’ Volkswagens on South African roads using Google Street View.

Click here to visit the Street Quest application on Facebook and lookout for the next challenge to ‘Pin it to Win it!’