NSRI Times Press Challenge Win

Now in its second year, The Times Press Challenge gives creative minds the opportunity to execute tactical, fast turnaround print ads for their clients in the hope of winning a free full page, full-colour placement in The Times newspaper on a daily basis.

In answering this creative brief, editor, Stephen Haw, selected the below print ad for NSRI to feature as a full page press ad in the 30 May edition, and as an added bonus the ad will receive a free entry into this year’s Loeries Awards. This is the second placement for Kate Desmarais and Emma Paradise this year.

The concept for the NSRI ad is based on the simple but effective “spot the difference” game that features in game section of the newspaper.  

Click here to vote for your favourite advert.67897-NSRI-Times Creative Challenge


Chris Gotz: Chief Creative Officer

Kate Desmarais: Copywriter

Emma Paradise: Art Director

Wear a Lifejacket

Our latest print campaign for the National Sea Rescue Institute (NSRI) demonstrates how wearing a lifejacket can save your life by making you much easier to spot when you’re in the water. Lifejackets not only help you stand out from the surrounding colours of the ocean, they also keep you afloat and make the NSRI’s chances of finding you much greater.

The NSRI is one of our pro bono clients – an organization of approximately 900 unpaid volunteers – on duty 24/7, ready to save people off South African shores.


Executive Creative Director: Chris Gotz

Creative Director: Jacques Massardo

Copywriter: Logan Broadley

Art Director: Benjamin de Villiers

Account Director: Ryan Rabinowitz

NSRI: Sea Fever

Our latest work is the above commercial for the National Sea Rescue institute (NSRI).  The NSRI is one of our pro bono clients, it’s an organization of approximately 900 unpaid volunteers – on duty 24/7, ready to save people off South African shores. Thanks to the NSRI, South Africans can enjoy the ocean more safely.

Poem: “Sea Fever” written by English Poet Laureate, John Masefield in 1901.
Song: “The First Days of Spring” written and recorded by Noah and the Whale.

Executive Creative Director: Chris Gotz
Agency Producer: Cathy Day
Agency Art Director: Justin Enderstein
Copywriter: Cuan Cronwright
Production Company: Velocity Films
Director: Tristyn von Berg

NSRI: Saved

One of our longest standing pro bono clients is the NSRI. We recently started airing the above ad on their behalf to help raise awareness of the importance of wearing a life jacket.

The ad was the first to be directed in house by Peri van Papendorp.

Agency: Ogilvy Cape Town
Director: Peri van Papendorp
Executive Creative Director: Chris Gotz
Creative Director: Prabashan Pather
Creative Director: Jamie Mietz
Copywriter: Guy Lewis
Art Director: Katie Mylrea
Producer: Anthea Beylis
Producer: Johnine Hughes
DoP: Michael Cleary
Sound Design: Stephen Webster
Editing Company: Deliverance
Post production: Dylan Wrankmore – Deliverance
Editor: Anthony Lee Martin
Music Studio: The WorkRoom

NSRI: We Can’t Do it Alone

NSRI-A0 Poster3

To show just how vast a job the NSRI in South Africa have to deal with, Ogilvy Cape Town created this poster of the land and sea, with coloured text denoting the different areas on a map that are looked after by other authorities (i.e Police, Forestry commission etc.). The ad then listed a short SMS code for donations.