Dentyne: Double

Above is the new TV ad for Dentyne entitled “Double”, the ad follows on from our previous Expose (Smile) campaign. The commercial was shot for Dentyne’s new Xtra Care chewing gum, a gum that actually helps take care of your teeth as you chew. All the footage was shot on location at Rovos Rail in Pretoria, South Africa.

Agency: Ogilvy Cape Town
Client: Kraft SA, Dentyne
Executive Creative Director: Chris Gotz
Creative Director: Prabashan Pather & Jamie Mietz
Copywriter: Kate Desmarais
Art Director: Thandolwethu Silimela 
Director: Gregg Bailey, Velocity Films
Editor: Anthony Martin, Deliverance
Producers: Cathy Day (Ogilvy Cape Town) & Helena Woodfine (Velocity)