Audi R8: Gone in 5 seconds Case Study

Recently we created the above tactical YouTube pre-roll ad for the Audi R8, which can do 0 – 100km/h in 3.5seconds.
Most people only watch the mandatory 5 seconds of a YouTube ad before skipping it. So, we took the media space and used this 5 seconds time limit to demonstrate how fast the new Audi R8 Coupé can accelerate.

Agency: Ogilvy Cape Town
ECD: Chris Gotz
Creative Director: Jonathan Lang, Tommy Le Roux, Nicholas Wittenberg
Art Director: Benjamin de Villiers
Copywriter: Logan Broadley

Carling Black Label: Champion Men

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Rugby World Cup 2011 kicked off today in New Zealand, and while all of South Africa will no doubt be watching and hoping for Springbok victory, Carling Black Label is turning its focus to the champions here on the home front in its latest spot: all men. The brave, strong, and true, who put in the effort to achieve their goals — whether they step foot on the pitch or watch from the pub. All deserve the reward of a champion beer.

Executive creative director: Chris Gotz

Art director: Jonathan Lang

Copywriter: Tommy Le Roux