Innovative Use Of Google Maps In Digital Advertising

Last week we were invited by Google and innovation / marketing website PSFK to discuss our Volkswagen Street quest campaign. We were joined by Hyundai‘s New York agency Bossa Digital and Innocean, who were talking about their Driveway Decision Maker app.

The Google hangout also talked about where the future of mapping tech and advertising is heading. From our side Chris Rawlinson, Nic Wittenberg, and Adrian Varkel discussed the exciting opportunities of Indoor Positioning systems (IPS). We see it giving people a much more personalised experience, enabling them to find exactly what they are after quickly and easily. From an advertising perspective there are huge direct marketing opportunities in the form of targeted retail promotions etc, as well as there being huge creative possibilities (How about a DHL app that gets you from A to B in the fastest time, or maybe Adidas shows you directions that make you fitter? ). We also touched on the continued theme of layering information on top of maps, be it from a brand, or from crowd-sourcing of information.

Innocean talked about the exciting leaps being taken in in-car navigation. More and more cars are starting to become connected to the internet, allowing them to have constant up to date access to real time mapping and layered info (live traffic / roadworks / friends locations / road conditions etc). The other trend that hopefully keeps on speeding up is the number of cars that take advantage of smart phones capabilities. If done right even entry level cars could be online, and have powerful connected entertainment systems, all for the price of a screen and a USB socket / Bluetooth hub.

More on the above can be found on the PSFK website here.

Advertising Highlights from the Super Bowl 2012

Firstly congratulations to the New York Giants for winning the 46th The Super Bowl against the New England Patriots. The Super Bowl is almost always the most watched American television program of the year and last year drew an average audience of 111 million viewers in the USA alone.

It’s no surprise then that advertisers spend a fortune on ads during the game (On average $3.5 million for a 30 second spot). Below are some of the ad highlights from the 2012 Super Bowl. Enjoy. (You can watch all the ads over at AdBlitz)

Chevrolet: Chevy Happy Grad

Advertising Agency: Goodby Silverstein & Partners, USA

Toyota Camry 2012: Reinvented

Advertising Agency: Saatchi & Saatchi, LA

Chevrolet: Chevy Stunt Drive

Advertising Agency: Goodby Silverstein & Partners, USA

Kia Optima: Dreams (Dream Car. For Real Life)

Advertising Agency: David&Goliath, USA

Acura NSX: Transactions

Advertising Agency: rp&, USA

Hyundai: All For One

Advertising Agency: Innocean, USA

Hyundai Genesis Coupe: Think Fast


Advertising Agency: Innocean, USA

Honda CR-V: Matthew’s Day Off

Advertising Agency: RPA, USA

Volkswagen: The Dog Strikes Back

Advertising Agency: Deutsch, Los Angeles, USA

Budweiser: Flash Fans

Advertising Agency: Anomaly

Chrysler: Half Time America (Feat Clint Eastwood)

Advertising Agency: Wieden + Kennedy, Portland