NSRI: We Can’t Do it Alone

NSRI-A0 Poster3

To show just how vast a job the NSRI in South Africa have to deal with, Ogilvy Cape Town created this poster of the land and sea, with coloured text denoting the different areas on a map that are looked after by other authorities (i.e Police, Forestry commission etc.). The ad then listed a short SMS code for donations.