Ogilvy Cape Town: BookMark Winners 2011

Last night was South Africa’s Bookmark Awards. The Bookmarks Awards recognises the very best in Digital – the pioneers, the change-agents, the ones that make a difference and raise the industry standard. Ogilvy Cape Town managed to walk away with 8 awards, three Bronze, two Silver and three Gold Awards. Below are the case study clips for the winning work.

Volkswagen Polo GTI: Date Drive

Date Drive Walked away with 2 x Bronze Awards for the Social Media category and best use of Online Video Category, 1 x Silver Award for best Microsite, and 1 x Gold Award for best Integrated Campaign. Congrats to all involved from Ogilvy, and a special thank you to Bridget Harpur from Volkswagen.

Carling Black Label: Be The Coach

Be The Coach walked away with 1 x silver for best Mobile Site and 1 x Gold for best Integrated Campaign. For South Africa getting mobile marketing right is key, congratulations to all the team from Ogilvy Cape Town involved with this, as well as a big thanks to Andrea Quaye from the SAB Carling Team.

Volkswagen Golf R: Reflex Test Game

To help Launch the new Golf R we created a game to test your reaction times to see if you were fast enough to handle the Golf R (the site was available as an interactive banner ad & website). To play the game go to: http://golfr.vw.co.za/. Congratulations to all who were involved at Ogilvy Cape Town and a big thank you to Tarryn De Klerk from Volkswagen.

VW: Polo GTi Date Drive

Some fun new work to share with you from our very own creative studio’s Jen and Cuan for the VW polo GTi Date drive campaign.

The below infographic shows the final percentage improvements you can get when you go on a date in a Polo GTi. On average the total came to an extra 27.8% more attractive when in a Polo GTi ! Click on the Image to enlarge it.date drive