We’ve collected two firsts in the January 2011 Creative Circle Awards. One in the print category for the Volkswagen/Blue Motion Campaign: “Save the Vaal Environment/Dyer Island Conservation Trust/Harvest of Hope/Mveledzo Community Organisation” and the second for the ambient/outdoor category for Volkswagen/Golf 6 “Marching Band”.
BlueMotion is Volkswagen’s environmentally-sensitive range.In order to demonstrate that BlueMotion is all about giving a little bit back, we donated part of our expensive advertising space to small, eco-focused non-profit organizations.
The successful tongue-in-cheek guerrilla activation for VW Golf saw a silent marching band traverse the Sea Point promenade, effectively advertising the joys of silence and how it can be enjoyed inside the quiet VW Golf.
While both these fantastic pieces of work are very deserving of their awards, another piece of work that hasn’t yet won any awards, but that deserves recognition is the Stimorol Jaws advert.
Stimorol Infinity lasts very, very long. An outdoor campaign illustrates the effects of chewing gum that simply doesn’t lose its flavour.