Last week Facebook launched a new search tool called Graph Search. Our social@Ogilvy team have created the below easy to understand guide to help you find out how it works, and what opportunities this bring for brands. Enjoy.
Facebook recently launched a new structure for global brands, using a new feature called Facebook Global Pages. This new feature allows for one global Facebook page to track insights and metrics across all of its pages, and thereby, have the opportunity to understand fan behaviour in one single place for each page. Also as part of this change, Facebook offers users a better localized experience, while letting the brand maintain its global presence. Users will automatically be redirected to the most relevant brand page, based on their geographic location, and brands will be able to link to the main global page with a single vanity URL.
The presentation below is from Social@Ogilvy and gives an overview on the changes, and how brands can effectively leverage the new changes.
Wonderful video showing how the Luxury brand Burberry has been successfully evolving into a digital / social / mobile first retail company. The clip lets Angela Ahrendts, their CEO tell the story of how Burberry has been fundamentally changing the way they do business.
Great to see other companies first learning and evolving the digital culture internally, then translating those learnings into the public, is a smart way to go.
Excuse the salesforce.com punt, but great video none the less.
Recently Chappies made 12 fantastic retro notebooks. Because it’s good to share we decided to give away 5 of these to people that submit the best “Did You Know” facts to the @ChappiesSA twitter handle using the hashtag #DidYouKnow. The competition closes at the end of today, with the winners being selected by real Chappies Did You Know writers. Below is one of them hard at work looking at the submissions so far, we will let you know who the winners are tomorrow. To see our other latest Chappies campaign go to http://www.chappies.co.za/
Interesting short slide slide show by Burson-Marsteller who have examined 2012’s Global Fortune 100 companies, and their use of popular social networking platforms including: Twitter, Facebook, YouTube, Google Plus and Pinterest.
The presentation shows trends and areas of growth in social media for these 100 companies since 2010.
Via: Edge Campus
Ogilvy South Africa will today be announcing the launch of Social@Ogilvy, a worldwide practice connecting all of the agency’s social media experts around the globe to deliver solutions across all areas of business.
Social@Ogilvy aims to build on our already existing Social Media expertise connecting marketing, communications, CRM, sales enablement, shopper marketing experts and more to deliver seven big social solutions. In addition to Social Media Marketing and Communications, these solutions now include Social Shopping, SocialCRM, Social Care, Social Business Solutions, Listening and Analytics, and measurement model, Conversation Impact™.
To follow the launch live follow @OgilvySA or #SocialOgilvy