Ogilvy South Africa took home 23 statues from the 2018 Loeries held in Durban, including its 8th Grand Prix in a row. The group’s awards tally was led by an exceptional performance from Ogilvy Johannesburg, which claimed the Grand Prix in Film Communication for Kimberly-Clark “The World’s First Baby Marathon”.
Winning work for Ogilvy came from a range of clients including Kimberly-Clark, AB inBev , OMO, Volkswagen, KFC and Vodacom.
Ogilvy South Africa CCO Pete Case adds, “What an amazing achievement for our teams and clients. Our ability to consistently deliver multiple gold and Grand Prix at Loeries is a wonderful achievement for us all. Congratulations to all the winners this weekend and most especially Kimberly-Clark for bringing the biggest statue home with us. Looking at the work we won for, it’s certainly a proud time to be in this industry.”
Ogilvy SA CEO Alistair Mokoena adds: “Our client relationships are driven by only one thing, and that is the power of creative excellence to deliver commercial value. We are thrilled that the ideas that have created value for our clients are being recognized by our peers this weekend at the Loeries Awards.”
Winning work was placed in a wide range of categories including; data driven marketing, shared value, creative use of paper, digital, media innovation, live activations, radio, film, craft and integrated.
The Kimberly-Clark “The World’s First Baby Marathon” Grand Prix case study can be viewed here: https://vimeo.com/275092433
LOERIES AWARDS 2018 – RESULTS:
GRAND PRIX
Category – Branded Content Video – Series
Brand – Kimberly-Clark, Huggies
Title – The World’s First Baby Marathon
GOLD
Category – Data Driven Campaign
Brand – Kimberly-Clark, Huggies
Title – The World’s First Baby Marathon
Category – Live Activations
Brand – AB InBev, Carling Black Label
Title – Soccer Song for Change – Activation
Category – Integrated Campaign
Brand – Kimberly-Clark, Huggies
Title – The World’s First Baby Marathon
SILVER
Category – Creative Use of Paper
Brand – Unilever, OMO
Title – The Omo Book of Dirt
Category – Digital Integrated Campaign
Brand – Kimberly-Clark, Huggies
Title – The World’s First Baby Marathon
Category – Media Innovation – Media Campaign
Brand – Kimberly-Clark, Huggies
Title – The World’s First Baby Marathon
Category – Media Innovation – Single Medium
Brand – AB InBev, Carling Black Label
Title – Soccer Song for Change – Media
Category – Branded Content Radio & Audio
Brand – AB InBev, Carling Black Label
Title – Soccer Song for Change – Branded Audio Content
Category – TV & Cinema Commercials – up to 90s
Brand – KFC
Title – KFC World Cup
Category – Integrated Campaign
Brand – AB InBev, Carling Black Label
Title – #NoExcuse Integrated Campaign
BRONZE
Category – Digital & Interactive Social
Brand – Volkswagen
Title – #Marco #Polo
Category – Shared Value
Brand – AB InBev, Carling Black Label
Title – #NoExcuse Integrated Campaign
Category – Radio Station Commercials
Brand – AB In Bev, Castle Lager
Title – Make A Different Friend – the no sense of personal space guy, the pinkie ring guy, the really smart watch guy
Category – SA Non-English Radio Station Commercials
Brand – Vodacom
Title – Enkinga
Category – TV & Cinema Commercials – up to 90s
Brand – Volkswagen
Title – The Learner
Category – TV & Cinema Commercials – up to 90s
Brand – Volkswagen
Title – Red Flashy Thingy
Category – TV & Cinema Commercials – above 90s
Brand – AB InBev, Carling Black Label
Title – #NoExcuse
CRAFT GOLD
Category – Digital Crafts – Writing
Brand – Kimberly-Clark, Huggies
Title – The World’s First Baby Marathon
Category – Radio Crafts – Original Music & Sound Design
Brand – AB InBev, Carling Black Label
Title – Soccer Song for Change – Craft
CRAFT CERTIFICATE
Category – Digital Crafts – Use of Technology
Brand – Kimberly-Clark, Huggies
Title – The World’s First Baby Marathon
Category – Live Crafts
Brand – DSTV
Title – Halloween Sleepover
Category – Film Crafts – Writing
Brand – Kimberly-Clark, Huggies
Title – The World’s First Baby Marathon
