Castle Lite & Timbaland Unlock the Future of Music in SA

Castle Lite and multiple award winning producer, Timbaland, have broken collaboration boundaries by bringing the world’s first Extra Cold Music portal and stage music experience to SA.

In case you haven’t seen the TV ad yet, Castle Lite and Timbaland have created a unique platform where new local and international music can be downloaded weekly by their fans. Check out how it works:

Next up for our favourite refreshing beer is the Extra Cold Music Concert on 7 June at SuperSport Park Centurion. A mix of international artists such as Timbaland, Wiz Khalifa and Nas will take to the stage, joined by top local acts Mi Casa, Zakes Bantwini, Spoek Mathambo and DJ Clock with Beatenberg.

What’s got us chomping at the bit is hearing the #IceCool collab between Nas and the JHB philharmonic orchestra as well as between Mi Casa and Ladysmith Black Mambazo which will be available for exclusive download on the night. Boom Boom, Timbaland’s track from our Castle Lite TV ad will also be available for exclusive download on the night.

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Get Tickets

Tickets are on sale now from Computicket outlets or online at www.computicket.co.za. Tickets are priced at R1500.00 for VIP, R750 for Golden Circle and R440 for General Access. Get them now or miss out on the event of the year.

Or you can SMS two unique codes from two promotional packs to unlock tickets to the concert on 7 June and download the latest local or international track directly to your mobile phones every week.

That Was Different

Ogilvy CT and That Was Different (TWD) teamed up to do something out of the ordinary to raise money for Common Good’s education and employment programmes. Common Good is serious about change, and so are we, which is why every single cent we raised will go straight to those who need it most.

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Ogilvy CT goes yellow for a day.

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Ogilvy Suits Up

In celebration of High Heel Hump Day and Tie-Day Friday two very stylish Ogilvy & Mather Cape Town employees were awarded the titles of Ogilvy Outfitter’s Best Dressed Lady and Gentleman (of March 2014). Bongi Matsolo and Ntlalontle Xhala, both Account Executives in Geometry Global, turned out in some serious threads and 9 inch heels, setting themselves a cut above the rest.
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Chappies Edible Street Art across South African

Chappies Edible Street Art

In January we helped local iconic bubble gum brand, Chappies, pay tribute to its fans by creating and sharing six edible street art pieces, each inspired by “Did You Know?” facts submitted by South Africans. The largest of the six murals took 177 681 pieces of Chappies to create, about 15 hours to complete – and not surprising less than 15 minutes to be eaten by the ever eager fans. The above clip shows an quick and easy overview of the work. Enjoy.

The edible art went up on walls in Cape Town, in Woodstock, Khayelitsha, and at Cape Town Station. The Johannesburg edible art went up on 4th Ave, Parkhurst, at Arts on Main, in the Maboneng Precinct, and in Greenside. The campaign was put together by us, and the edible art was built by SJ Artists.

DID YOU KNOW? FACTS ABOUT CHAPPIES

DID YOU KNOW Chappies was introduced in the late 1940’s by Arthur Ginsburg who worked for Chapelat, a Johannesburg confectionery manufacturer? The name ‘Chappies’ is derived from the then company name Chapelat, which was apparently named after Miss Chapelat. The “Did You Know?” concept has been part of the Chappies history since nearly the beginning. And where did all those questions come from? The ‘Three Wise Men’ was a popular quiz programme on Springbok Radio which inspired the DID YOU KNOW facts. The “Did You Knows?” have taught South Africans countless weird and wonderful facts for over 60 years. They’ve also helped settle a few arguments in the process! Did You Know that up to 7 million Chappies are bought every day.

adidas: Refresh Your Gear

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Adele Kruger  Anthony Walton

For one more week South African’s can turn their old running shoes into something valuable with the adidas ‘Refresh Your Gear’ campaign.

adidas is offering a R400 discount on new running shoes for every pair of old ones (of any brand) donated here at Ogilvy Cape Town, or at participating stores. adidas will distribute the second-hand gear to disadvantaged runners through SCORE, a non-profit organisation specializing in community development in sport and recreation, and The Two Oceans Marathon Initiative (TOMI).

The promotion closes on 16 November 2012 and the stores participating in Refresh Your Gear are listed below.

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Dimitri Maex: Sexy Little Numbers

Dimitri Maex (Twitter @DimitriMaex), Managing Director, OgilvyOne New York, is about to launch a new book on Data. Data today is being created at unprecedented levels. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk of data gets added – in real time – to the multibillion gigabyte (and growing) trove of data that can help us better understand and predict consumer behaviour.

The book will help identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more. The best part is that it will help you do this in plain English, using the data you already have. (To find out more and/or buy a copy go to http://sellorelse.ogilvy.com/sexy-little-numbers )

In his clear, easy-to-understand style, Dimitri explains how to:

  • Identify which customers are most valuable, which have the most potential to be valuable, which are most likely to buy more in the future, and which are not worth targeting.
  • Get into your customers’ heads to understand what they are really looking for and to predict which products or services they will buy in the future.
  • Find these customers in places they visit, on websites they browse, on social networks they go to, on search engines they use or on TV programs they watch.
  • Allocate your marketing assets in the best possible way and pinpoint the areas that will generate the highest possible returns.
  • Get the most out of your website, the emails you send out, the online banners you buy or the ads you place on social networks.
  • Learn which customers are preparing to defect to the competition and how to stop them.
  • Determine why customers are buying your product – Is it because it is perfect for their needs, because they liked your ad, because of an appealing price. or because they just have the habit of purchasing from you.

2012 Carling Black Label Cup

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The 2012 Carling Black Label Cup once again gave fans the opportunity to ‘Be the Champion Coach’ this year as Orlando Pirates and Kaizer Chiefs met at the FNB Stadium on July 28. Supporters were not only be able to select the starting line-ups for both sides, but also were able to make the first substitution of the game. Orlando Pirates successfully defended their Carling Black Label Cup, as they beat Kaizer Chiefs 5-4 on penalties.

Some highlights from CBL CUP 2012

  • Over 20 million entries (60% of votes were for Kaizer Chiefs, 40% for Orlando Pirates)
  • 94, 000 attendance at the game (The largest crowd at any SA sporting event.)