As an integrated agency we still regularly create ads for print. Although it’s an often overlooked type of media now a days in this digital buzz word world, print can still have a wonderful effect when executed well. Below is some of our recent work for Volkswagen and Heinz, that we think stands out.
We hope you enjoy them as much as we enjoyed making them. (Just click the relevant image to zoom in)
To say we are thrilled with our performance at last weekends 2012 Loeries is an understatement. The agency together with our clients received 31 awards, including a Grand Prix in Integrated for the Be the Coach campaign for Carling Black Label, adding to a series of global accolades which has made it the most awarded integrated campaign anywhere in the world over the past 12 months.
Below are two quotes from our MD, Gavin Levinsohn, and our ECD, Chris Gotz, as well as a list of all the awards won, including links to the work.
Gavin : “This has been our best creative year ever at international awards shows but it was important to have a great performance on home soil as well and, while any awards win is great, it’s especially important for us to have succeeded in progressive categories such as digital.”
Chris “The thing we are most proud of is producing integrated campaigns across three of our biggest clients: South African Breweries, Kraft Food and Volkswagen. Brave clients beget brave work. When these clients combine with the right creative people at the right time amazing things can happen. And they did. We are privileged and humbled by our achievements at Loeries this year.”
A huge thank you to all our clients, business partners, staff, friends, family, and fans. For us it’s now back to work, and time to remember one of David Ogilvy’s wise quotes “We have a habit of divine discontent with our performance. It is an antidote to smugness.”
The 2012 Carling Black Label Cup once again gave fans the opportunity to ‘Be the Champion Coach’ this year as Orlando Pirates and Kaizer Chiefs met at the FNB Stadium on July 28. Supporters were not only be able to select the starting line-ups for both sides, but also were able to make the first substitution of the game. Orlando Pirates successfully defended their Carling Black Label Cup, as they beat Kaizer Chiefs 5-4 on penalties.
Some highlights from CBL CUP 2012
Over 20 million entries (60% of votes were for Kaizer Chiefs, 40% for Orlando Pirates)
94, 000 attendance at the game (The largest crowd at any SA sporting event.)
Last night was the South African Creative Circle awards. The creative circle is made up of select members of the South African creative community and aims to develop and improve the standard of the South African advertising industry’s creative product, and to enhance its reputation as one of the country’s world class industries. Ogilvy walked away with wins in TV, Print, Outdoor, and Experiential. Below are the winners. A big thank you to all our clients, partners, and agency teams that helped on this work.