As an integrated agency we still regularly create ads for print. Although it’s an often overlooked type of media now a days in this digital buzz word world, print can still have a wonderful effect when executed well. Below is some of our recent work for Volkswagen and Heinz, that we think stands out.
We hope you enjoy them as much as we enjoyed making them. (Just click the relevant image to zoom in)
To say we are thrilled with our performance at last weekends 2012 Loeries is an understatement. The agency together with our clients received 31 awards, including a Grand Prix in Integrated for the Be the Coach campaign for Carling Black Label, adding to a series of global accolades which has made it the most awarded integrated campaign anywhere in the world over the past 12 months.
Below are two quotes from our MD, Gavin Levinsohn, and our ECD, Chris Gotz, as well as a list of all the awards won, including links to the work.
Gavin : “This has been our best creative year ever at international awards shows but it was important to have a great performance on home soil as well and, while any awards win is great, it’s especially important for us to have succeeded in progressive categories such as digital.”
Chris “The thing we are most proud of is producing integrated campaigns across three of our biggest clients: South African Breweries, Kraft Food and Volkswagen. Brave clients beget brave work. When these clients combine with the right creative people at the right time amazing things can happen. And they did. We are privileged and humbled by our achievements at Loeries this year.”
A huge thank you to all our clients, business partners, staff, friends, family, and fans. For us it’s now back to work, and time to remember one of David Ogilvy’s wise quotes “We have a habit of divine discontent with our performance. It is an antidote to smugness.”
Loeries 2012: Ogilvy & Mather South Africa Wins:
| CATEGORY | BRAND | PRODUCT | TITLE / LINK | AWARD |
| Integrated Campaign | SAB | Carling Black Label | Be the Coach | Grand Prix |
| Integrated Campaign | SAB | Carling Black Label | Be the Coach | Gold |
| Sponsorship | SAB | Carling Black Label | Darling to Carling | Gold |
| Sponsorship | SAB | Carling Black Label | Be the Coach | Gold |
| Media Innovation – Media Campaign | SAB | Carling Black Label | Be the Coach | Gold |
| Tv Crafts Up To 90s – Special Visual Effects | Kraft Foods | Stimorol Mega Mystery | Face Off | Gold |
| Branded Mobile Content & Applications | SAB | Carling Black Label | Be the Coach | Gold |
| Digital Mixed-Media Campaign | SAB | Carling Black Label | Be the Coach | Gold |
| Tactical Use Of Magazine | Volkswagen | BlueMotion | The BlueMotion Label | Gold |
| Integrated Campaign | Kraft Foods | Stimorol – Mega Mystery | Mega Mystery | Silver |
| Media Innovation – Single Medium | Wilderness Foundation | Forever Wild Anit Poaching Initiative | You Tube Interventions | Silver |
| Media Innovation – Media Campaign | Kraft Foods | Stimorol Mega Mystery | Mega Mystery | Silver |
| Tv & Cinema Commercials – Up To 90s | Kraft Foods | Stimorol Mega Mystery | Face Off | Silver |
| Internet & Mobile Commercials | Wilderness Foundation | Forever Wild Anti-Poaching Initiative | Cockatoo confused by laser pointer | Silver |
| Pr Communication Campaign | SAB | Carling Black Label | Darling to Carling | Silver |
| Internet Advertising | Volkswagen | Golf Cabriolet | Scroll Up | Silver |
| Microsite | Volkswagen | Polo GTI | Polo GTI Date Drive | Silver |
| Digital Mixed-Media Campaign | Volkswagen | Polo GTI | Polo GTI Date Drive | Silver |
| Live Activations | Prison Broadcasting Network | Prisoner Rehabilitation | Rehabilitation is Possible | Bronze |
| Media Innovation – Single Medium | Volkswagen | BlueMotion | BlueMotion Label | Bronze |
| Radio Commercials – Up To 90s | Kraft Foods | Stimorol Infinity | The Talk | Bronze |
| Tv & Cinema Commercials – Up To 90s | Kraft Foods | Stimorol Taste Twist | I believe I can fly | Bronze |
| Tv & Cinema Commercials – Up To 90s | PBN | Prisoner rehabilitation | Rehabilitation is Possible | Bronze |
| Ubuntu Award | Volkswagen | BlueMotion | The BlueMotion Label | Bronze |
| Pr Communication Campaign | Kraft Foods | Stimorol Mega Mystery | Mega Mystery | Bronze |
| Pr Communication Campaign | Volkswagen | Polo GTI | Polo GTI Date Drive | Bronze |
| Digital Mixed-Media Campaign | Kraft Foods | Stimorol Mega Mystery | Mega Mystery | Bronze |
| Street-Pole | Kraft Foods | Stimorol Mega Mystery | Mega Mystery Street Poles 1 | Bronze |
| Alternative Media & Field Marketing | SAB | Carling Black Label | Darling to Carling | Bronze |
| Newspaper Advertising | Volkswagen | Brake Assist | School Kids/Cyclists/Cattle | Bronze |
| Tactical Use Of Newspaper | Volkswagen | Genuine Shock Absorbers | Wipe Out | Bronze |
Below are two recent print ads we did for Volkswagen Genuine Parts. They also just so happened to gain a win at last months Creative Circle’s Ad of the Month awards. Enjoy
Copy: “Just because it works, doesn’t mean it’s fixed”.
Copywriters: Craig Ross; Cuan Cronwright // Art Director: Katie Mylrea, Justin Enderstein //Creative Director: Jamie Meitz // Executive Creative Director: Chris Gotz
The 2012 Carling Black Label Cup once again gave fans the opportunity to ‘Be the Champion Coach’ this year as Orlando Pirates and Kaizer Chiefs met at the FNB Stadium on July 28. Supporters were not only be able to select the starting line-ups for both sides, but also were able to make the first substitution of the game. Orlando Pirates successfully defended their Carling Black Label Cup, as they beat Kaizer Chiefs 5-4 on penalties.
Some highlights from CBL CUP 2012
Last night was the South African Creative Circle awards. The creative circle is made up of select members of the South African creative community and aims to develop and improve the standard of the South African advertising industry’s creative product, and to enhance its reputation as one of the country’s world class industries. Ogilvy walked away with wins in TV, Print, Outdoor, and Experiential. Below are the winners. A big thank you to all our clients, partners, and agency teams that helped on this work.
For a run through of all the winners from Creative Circle Chairman Chris Gotz, go to adlip.co.za.
Experiential: 1st Place: Carling Black Label Be The Coach, Ogilvy Cape Town.
2nd Place: Carling Black Label Carling not Darling, Ogilvy Cape Town.
Print 2nd Place Volkswagen BlueMotion, Ogilvy Cape Town.
Outdoor and Ambient 3rd Place: Volkswagen Marching Band, Ogilvy Cape Town.
TV 3rd Place: KFC So Good, Ogilvy Johannesburg