Designers make brave anti-fashion statement

Blogilvy PostWe now have a short video to follow up our last post for the NSRI “Fashion To Live For“.
Life jackets are the “seatbelts of the ocean” but let’s face it, they’re just plain fugly. We held a fashion show to convince the image conscious to wear them. Fashionistas flocked to the exclusive NSRI Fashion To Live For show and we even had a standing ovation when real NSRI volunteers walked the runway with a strong message that lifejackets should be worn irrespective of what they look like.

You can check out the show in the video snapshot below.

The World’s first 1 Ton Coupon

1 ton couponThe Volkswagen Amarok is a tough pickup, so when we decided to give away a coupon for a free tow bar, we didn’t hand out just any coupon. We created the world’s first 1 Ton Coupon!
Most of our target audience don’t know that it is the only Double Cab automatic 4×4 pick-up in South Africa that can carry a one-ton load. The strategy behind the campaign was to demonstrate this toughness to potential consumers.
So we went to the place where you find lots of pick-up owners: Builder Warehouse , the country’s biggest chain of DIY stores. Pickup drivers are not easily impressed but it succeed to catch their attention. In the meantime on radio and online, we invited Amarok owners to redeem the coupon. It didn’t take long before we had an Amarok driver who was keen to show off the superior load capacity of his vehicle.
What was an immovable object for any other pick up, was a pretty simple task for the Volkswagen Amarok. By turning a simple promotional item into the world’s heaviest coupon, we gave Amarok drivers everywhere instant bragging rights.

Volkswagen up! takes you places (The work)

Recently we helped our partner Volkswagen launch the New Volkswagen up!. It’s their new small car that gets you places, and is rather affordable (in South Africa you can buy one new for less than R135K).

Most of the work is out now, and it’s always great to get to do fully integrated pieces of work, so below is an overview that we thought we would share with you.


Volkswagen up! Website



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up! Corporate up! Parents up! Windy up! Women

Volkswagen #PoloTag

There’s a new Volkswagen Polo. From the outside not much had changed. But on the inside, it was like a new car. We needed test drives to get people inside the car. But test drives are boring and inconvenient.
We invented a social media game that everyone wanted to play: PoloTag.
For 6 days, in three major cities, South Africans could spot the new Polo around a specified route, tag it on twitter, and drive it, right there and then. The person who drove it for the longest, without being tagged, won the new Polo.

GoPro: Find the GoPro. Win the GoPro.

GoPro Competition
GoPro is the world’s most versatile camera. It can go anywhere: on humans, on strange flying animals, on down-hill board things, on neon hula-hoops and even on hipsters. We needed a way of showing off all its incredible features on, wait for it, radio.
Find the GoPro. Win the GoPro.
A real-time GoPro treasure hunt on radio and online that gave South Africans the opportunity to win a GoPro.

Ogilvy Credits:
Chief Creative Officer: Chris Gotz
Art Director: Matthew Pullen
Copywriter: Dean Paradise
Agency Producer: Cathy Day
Client Service: Vicky Hey, Scott Maxwell

Queen B’s Gumtree Boutique

Here at Ogilvy, our obsession with fashion is well-documented, so we’re thrilled to be working with our client, Gumtree, on Queen B’s Gumtree Boutique – an exciting online shop where aspiring fashionistas can purchase some of Bonang Matheba’s most stylish items.

Queen B's Gumtree Boutique_17

The items range from trendy handbags and sunglasses to skyscraper stilettos and stunning dresses, including the beautiful Gavin Rajah dress that Bonang wore when she met Prince Harry in 2013.

TV presenter, SK Khoza, teamed up with the Gumtree Crew to collect some of Queen B’s glamorous goodies at an exclusive event in Johannesburg.


Fashion fans can make a purchase from Queen B’s Gumtree Boutique by visiting before Friday, 13 June.

Castle Lite & Timbaland Unlock the Future of Music in SA

Castle Lite and multiple award winning producer, Timbaland, have broken collaboration boundaries by bringing the world’s first Extra Cold Music portal and stage music experience to SA.

In case you haven’t seen the TV ad yet, Castle Lite and Timbaland have created a unique platform where new local and international music can be downloaded weekly by their fans. Check out how it works:

Next up for our favourite refreshing beer is the Extra Cold Music Concert on 7 June at SuperSport Park Centurion. A mix of international artists such as Timbaland, Wiz Khalifa and Nas will take to the stage, joined by top local acts Mi Casa, Zakes Bantwini, Spoek Mathambo and DJ Clock with Beatenberg.

What’s got us chomping at the bit is hearing the #IceCool collab between Nas and the JHB philharmonic orchestra as well as between Mi Casa and Ladysmith Black Mambazo which will be available for exclusive download on the night. Boom Boom, Timbaland’s track from our Castle Lite TV ad will also be available for exclusive download on the night.


Get Tickets

Tickets are on sale now from Computicket outlets or online at Tickets are priced at R1500.00 for VIP, R750 for Golden Circle and R440 for General Access. Get them now or miss out on the event of the year.

Or you can SMS two unique codes from two promotional packs to unlock tickets to the concert on 7 June and download the latest local or international track directly to your mobile phones every week.