Last night was the final awards night for this years Cannes Lions and we managed to pick up a Gold!. The win brings our Ogilvy Cape Town Cannes Lions total to 7 Lions this year, 4 x Bronze, 2 x Silver, and 1 x Gold. Above Christ Gotz and Tommy Le Roux speak to Adlip after the final awards ceremony last night. Congratulations and huge praise go to all our clients and staff for making this possible.
Last night was Tony Koendermans Ad Review Awards. The Awards give recognition to the ad agencies and individuals that have performed best during the previous full calendar year – from January to December 2011
Ogilvy South Africa picked up the 2011 Marketing Group of the year award. Our ever wonderful CEO Abey Mokgwatsane, sent a message to all staff saying
“Awards like this would not come without the tenacious commitment of our people to our business and our clients. It was an absolute honour to receive the award on your behalf. Thank you. It’s also worth noting that Ogilvy South Africa is the Leading Agency at Apex – the industry’s Strategy and Effectiveness Awards and also the Leading Agency on the AdReview creative league table. This confirms our Twin Peaks objective of being the most creative and effective agency in the country.”
Our group Chairman, Nunu Ntshingila received a Lifetime Achievement Award at the 10th Annual AdReview Awards last night. Tony Koenderman, in his announcement speech, said "Nunu had taken over the largest communications group in the country and made it even stronger, earning the love and respect of her colleagues and competitors along the way."
What makes Nunu’s journey even more incredible is that she started off her career as a trainee account executive at Ogilvy. As an agency we stand on your shoulders as you continue to inspire us, from us all at Ogilvy, thank you, we salute you.
All the winners:
|
Award |
Winner |
|
Agency of the Year |
Gloo |
|
Lifetime Achievement Award |
Nunu Ntshingila |
|
Cape Agency of the Year |
The Jupiter Drawing room |
|
Durban Agency of the Year |
The Hardy Boys |
|
Gauteng Agency of the Year |
Ireland/Davenport |
|
Media Agency of the Year |
The MediaShop |
|
Small Agency of the Year |
Mediology |
|
Advertising Achiever of the Year |
Dawn Rowlands |
|
Breakthrough Agency of the Year |
M&C Saatchi Abel |
|
Agency Group of the Year |
Ogilvy South Africa |
|
Design Agency of the year |
The Jupiter Drawing Room Cape |
|
Advertising Achiever of the Year |
Mike Abel |
|
Baobab Award |
The Old Shanghai Firecracker Factory |
|
Magazine Campaign Award |
Ireland/Davenport for National Geographic |
|
Specialist Agency of the Year |
34 |
After a great haul at last week’s Ad of the Year awards, we’ve had another cracker at last night’s PRISA Prism awards. The Prism’s are the local PR industry’s annual flagship awards. For the third year running, Ogilvy PR Cape Town excelled winning four Gold, three Silver, and two Bronze awards. (See full Ogilvy list below)
In all but one case (Stellenbosch) we won for Integrated ‘creative campaigns. At the heart of these campaigns are Big Conceptual Ideas that are brand relevant and exciting. These campaigns help show us the effectiveness of our twin peaks approach, namely always striving for the best in Creativity and Effectiveness. A huge thanks to all the teams, partners, and clients that helped make this possible. For a full list of PRISM Award winners go to http://goo.gl/rIVeA.
2012 PRISMS Ogilvy Cape Town Awards.
Consumer PR for existing product: KIWI Takkie Brite – Gold
Digital Media Relations: Carling Black Label Be the Coach – Silver
Reputation & Brand Management Online: Carling Black Label – Gold / Ogilvy Cape Town – Silver
Public sector: Stellenbosch University – Gold
Launch of a new product: VW Polo GTi Date Drive – Bronze
Integration of tradition & new media: VW Polo GTi Date Drive – Bronze
Sponsorship: Carling Black Label Carling not Darling – Gold
Last night was the South African Creative Circle awards. The creative circle is made up of select members of the South African creative community and aims to develop and improve the standard of the South African advertising industry’s creative product, and to enhance its reputation as one of the country’s world class industries. Ogilvy walked away with wins in TV, Print, Outdoor, and Experiential. Below are the winners. A big thank you to all our clients, partners, and agency teams that helped on this work.
For a run through of all the winners from Creative Circle Chairman Chris Gotz, go to adlip.co.za.
Experiential: 1st Place: Carling Black Label Be The Coach, Ogilvy Cape Town.
2nd Place: Carling Black Label Carling not Darling, Ogilvy Cape Town.
Print 2nd Place Volkswagen BlueMotion, Ogilvy Cape Town.
Outdoor and Ambient 3rd Place: Volkswagen Marching Band, Ogilvy Cape Town.
TV 3rd Place: KFC So Good, Ogilvy Johannesburg
Carling Black Label recently won the ‘Best Integrated Sport Marketing Campaign’ award for its campaign ‘Be the Coach’ at the Virgin Active Sports Industry Awards.
The winning concept was based on a key insight into SA football fans: they desperately want to be heard by the coach, in fact, they want to be the coach of their team. So much so that the hand-rolling movement from fans in stands impatiently demanding a substitution for an out-of-favour player has become an iconic South African gesture.
Responding to this, we gave the supporters of the country’s two biggest clubs, Orlando Pirates and Kaizer Chiefs, the right to select their starting XI’s for the new Carling Black Label Cup final and to make line-up changes during the game.
10.5 million votes for team selections were cast via USSD codes found under bottle caps on CBL beers in the seven weeks, and the metrics on all the social media and online platforms also showed triple digit growth.
As for the match itself, 85,000 fans attended the sell-out game and millions more watched on television and saw Orlando Pirates win it on penalties.
Andrea Quaye, Carling Black Label’s General Manager, comments on the success of the campaign: “This unique sporting property has turned the tables of sponsorship on its head and continued to change South African beer drinkers’ perceptions of the brand. Carling Black Label’s proposition was brought to life in trade and captured the imagination of soccer loving supporters with the biggest and boldest through-the-line campaign in the history of the brand.”
Carling Black Label fans can look forward to the next Carling Black Label Cup campaign, which kicks off in May this year. To find out more, watch the case study video below.