Assegais Awards Winning Work

 

We are happy to say that last night concluded a great awards year for us at Ogilvy Cape Town with a strong showing at the 2012 Assegai Awards for integrated marketing.

The team and our clients won two Golds and four Silvers across work produced with Volkswagen, Carling Black Label and Kraft.
The Assegais are organised by the Direct Marketing Association of South Africa (DMASA) and serve to acknowledge the best South African agencies in the direct marketing field.

The nature of the our winning work was digitally led, integrated, and focused on creating deeper engagement with consumers, which helps to vindicate our strategy of building deep digital capability in-house rather than using outsourced specialists.

See the Ogilvy winners below or go to http://www.assegaiawards.co.za/ for a full list of all the winners.

Ogilvy & Mather Cape Town – 2012 Assegai Award Winners
Gold: Volkswagen ‘Date Drive’. Multiple Channel Campaign Awards
Gold: Volkswagen ‘Street Quest’. Media Awards – Social Media
Silver: Carling Black Label ‘Be The Coach’. Media Awards – Mobile
Silver: Stimorol ‘Alien Abduction’. Multiple Channel Campaign Awards
Silver: Carling Black Label ‘Be The Coach’. Media Awards – Alternative: Experiential
Silver: Volkswagen ‘Date Drive’. Media Awards – Website
Bronze: Carling Black Label ‘Darling to Carling’ – Media Awards – Alternative: Experiential
Bronze: Forever Wild. YouTube Interventions – Media Awards – Social Media

Ogilvy & Mather Johannesburg – 2012 Assegai Award Winners
Gold: POWA 9 West Brochure. Craft Award for creative solution
Silver: Castle ‘Super Fans’. Media Awards – Alternative Activations

Ogilvy shines at the 2012 Bookmark Awards

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This past weekend we managed to continue our strong creative awards performance with some great results at the 2012 bookmark awards. The Bookmarks have been going now for 5 years and have become the benchmark for marketing excellence in online publishing and digital marketing.

This year we racked up ten awards, including three golds (of the five that were awarded in total), across four different campaigns. The big winner was Volkswagen Street Quest activation which was the most awarded campaign of any on the night with two golds and four silvers.

Volkswagen Street Quest was a Facebook challenge to find and ‘Pin’ as many VW’s on South African roads as possible, using Google’s Street View application. The game was played online over four weeks and each week the user with the most correct ‘Pins’ earned a spot in a “live” final which involved driving the streets of Cape Town and spotting as many Volkswagens as possible. Over 400 000 Volkswagens were pinned during the game and, due to popular demand, it was expanded for usage on Android phones, iPhones and tablets.

After the success our MD Gavin Levinsohn said “We have gone full out to place digital and social at the heart of what we do, and this shows we have succeeded in becoming genuinely integrated”.

The bookmarks is one of the last award ceremonies of the year, a year that has seen our best ever performances at Loeries, at Cannes, and at a range of other international and local events. The main award winner for us has been the Carling Black Label ‘Be The Coach’ campaign, honoured at the 2011 Bookmarks, which has gone on to become the most awarded digital and interactive campaign anywhere in the world.

See our winning work below, or go to http://www.thebookmarks.co.za/ to see the full results:

Volkswagen: Street Quest – 2 x Gold / 4 x Silver

Stimorol: Mega Mystery – 1 x silver

ForeverWild: YouTube Interventions – 1 x Gold / 1 x Bronze

VW Golf Cabriolet: Banner ad – 1 x Bonze

Finalists–Bookmarks 2012

Bookmarks

Last night the 2012 Bookmark awards shortlist was announced, Ogilvy & Mather South African currently has 23 finalists in the running (6 for Johannesburg, and 17 for Cape Town). The Bookmarks are South Africa’s Digital Awards, recognizing and rewarding results in digital publishing and agencies. Below is a list of the short listed results from Ogilvy, just click on the links below to see the work, or if you want to see the full list go to http://www.thebookmarks.co.za/finalists.

Core Awards – Websites/Microsites/Mobisites – Government, Public Service and Civil Society Sites (6 shortlisted)
Ogilvy Johannesburg – Add Hope Website

Core Awards – Websites/Microsites/Mobisites – Microsites (9 shortlisted)
Ogilvy Johannesburg – Add Hope Website

Core Awards – Advertising and Search – Display Advertising (17 shortlisted)
Ogilvy Cape Town – Amarok Double Cab
Ogilvy Cape Town – Audi A5 – Sharper News
Ogilvy Cape Town – Explore Tab
Ogilvy Cape Town – Golf Cabriolet – “Scroll Up”
Ogilvy Johannesburg – KFC Tower Raiders

Core Awards – Social, Community and PR – Social Media Properties (14 shortlisted)
Ogilvy Cape Town – The World’s First Alien Abduction Flavoured Gum
Social@Ogilvy – Castle Lager Social Media Relaunch

Core Awards – Social, Community and PR – Social Media Campaigns (33 shortlisted)
Ogilvy Cape Town – The World’s First Alien Abduction Flavoured Gum
Ogilvy Cape Town – Volkswagen Street Quest
Ogilvy Cape Town – YouTube Interventions
Ogilvy Johannesburg – Miller Music Tour West

Core Awards – Games – Games (6 shortlisted)
Ogilvy Cape Town – Volkswagen Street Quest

Core Awards – Online Video and Audio – Online Video (7 shortlisted)
Ogilvy Cape Town – The World’s First Alien Abduction Flavoured Gum Campaign
Ogilvy Cape Town – YouTube Interventions
Ogilvy Johannesburg – Doing More

Core Awards – Integrated / Mixed Media – Integrated Digital Marketing / Campaigns (13 shortlisted)
Ogilvy Cape Town – The World’s First Alien Abduction Flavoured Gum
Ogilvy Cape Town – Volkswagen Street Quest

Craft Awards – Interface, Interaction, Navigation, UX (10)
Ogilvy Cape Town – Volkswagen Street Quest

Craft Awards – Graphic Design, Illustration, Animation (12)
Ogilvy Cape Town – Golf Cabriolet – “Scroll up”
Ogilvy Cape Town – Volkswagen Street Quest

Craft Awards – Tech. Innovation (12)
Ogilvy Cape Town – Volkswagen Street Quest

Ogilvy & Mather Cape Town at the 2012 Loeries

To say we are thrilled with our performance at last weekends 2012 Loeries is an understatement. The agency together with our clients received 31 awards, including a Grand Prix in Integrated for the Be the Coach campaign for Carling Black Label, adding to a series of global accolades which has made it the most awarded integrated campaign anywhere in the world over the past 12 months.

Below are two quotes from our MD, Gavin Levinsohn, and our ECD, Chris Gotz, as well as a list of all the awards won, including links to the work.

Gavin : “This has been our best creative year ever at international awards shows but it was important to have a great performance on home soil as well and, while any awards win is great, it’s especially important for us to have succeeded in progressive categories such as digital.”

Chris “The thing we are most proud of is producing integrated campaigns across three of our biggest clients: South African Breweries, Kraft Food and Volkswagen. Brave clients beget brave work. When these clients combine with the right creative people at the right time amazing things can happen. And they did. We are privileged and humbled by our achievements at Loeries this year.”

A huge thank you to all our clients, business partners, staff, friends, family, and fans. For us it’s now back to work, and time to remember one of David Ogilvy’s wise quotes “We have a habit of divine discontent with our performance. It is an antidote to smugness.”

Loeries 2012: Ogilvy & Mather South Africa Wins:

CATEGORY BRAND PRODUCT  TITLE / LINK  AWARD
Integrated Campaign SAB Carling Black Label Be the Coach Grand Prix
Integrated Campaign SAB Carling Black Label Be the Coach Gold
Sponsorship SAB Carling Black Label Darling to Carling Gold
Sponsorship SAB Carling Black Label Be the Coach Gold
Media Innovation – Media Campaign SAB Carling Black Label Be the Coach Gold
Tv Crafts Up To 90s – Special Visual Effects Kraft Foods Stimorol Mega Mystery Face Off Gold
Branded Mobile Content & Applications SAB Carling Black Label Be the Coach Gold
Digital Mixed-Media Campaign SAB Carling Black Label Be the Coach Gold
Tactical Use Of Magazine Volkswagen BlueMotion The BlueMotion Label Gold
Integrated Campaign Kraft Foods Stimorol – Mega Mystery Mega Mystery Silver
Media Innovation – Single Medium Wilderness Foundation Forever Wild Anit Poaching Initiative You Tube Interventions Silver
Media Innovation – Media Campaign Kraft Foods Stimorol Mega Mystery Mega Mystery Silver
 Tv & Cinema Commercials – Up To 90s Kraft Foods Stimorol Mega Mystery Face Off Silver
Internet & Mobile Commercials Wilderness Foundation Forever Wild Anti-Poaching Initiative Cockatoo confused by laser pointer Silver
Pr Communication Campaign SAB Carling Black Label Darling to Carling Silver
Internet Advertising Volkswagen Golf Cabriolet Scroll Up Silver
Microsite Volkswagen Polo GTI Polo GTI Date Drive Silver
Digital Mixed-Media Campaign Volkswagen Polo GTI Polo GTI Date Drive Silver
Live Activations Prison Broadcasting Network Prisoner Rehabilitation Rehabilitation is Possible Bronze
Media Innovation – Single Medium Volkswagen BlueMotion BlueMotion Label Bronze
Radio Commercials – Up To 90s Kraft Foods Stimorol Infinity The Talk Bronze
 Tv & Cinema Commercials – Up To 90s Kraft Foods Stimorol Taste Twist I believe I can fly Bronze
 Tv & Cinema Commercials – Up To 90s PBN Prisoner rehabilitation Rehabilitation is Possible Bronze
Ubuntu Award Volkswagen BlueMotion The BlueMotion Label Bronze
Pr Communication Campaign Kraft Foods Stimorol Mega Mystery Mega Mystery Bronze
Pr Communication Campaign Volkswagen Polo GTI Polo GTI  Date Drive Bronze
Digital Mixed-Media Campaign Kraft Foods Stimorol Mega Mystery Mega Mystery Bronze
Street-Pole Kraft Foods Stimorol Mega Mystery Mega Mystery Street Poles 1 Bronze
Alternative Media & Field Marketing SAB Carling Black Label Darling to Carling Bronze
Newspaper Advertising Volkswagen Brake Assist School Kids/Cyclists/Cattle Bronze
Tactical Use Of Newspaper Volkswagen Genuine Shock Absorbers Wipe Out Bronze

Adlip Interview: Cannes Gold

Last night was the final awards night for this years Cannes Lions and we managed to pick up a Gold!. The win brings our Ogilvy Cape Town Cannes Lions total to 7 Lions this year, 4 x Bronze, 2 x Silver, and 1 x Gold. Above Christ Gotz and Tommy Le Roux speak to Adlip after the final awards ceremony last night. Congratulations and huge praise go to all our clients and staff for making this possible.