The nature of the our winning work was digitally led, integrated, and focused on creating deeper engagement with consumers, which helps to vindicate our strategy of building deep digital capability in-house rather than using outsourced specialists.
This past weekend we managed to continue our strong creative awards performance with some great results at the 2012 bookmark awards. The Bookmarks have been going now for 5 years and have become the benchmark for marketing excellence in online publishing and digital marketing.
This year we racked up ten awards, including three golds (of the five that were awarded in total), across four different campaigns. The big winner was Volkswagen Street Quest activation which was the most awarded campaign of any on the night with two golds and four silvers.
Volkswagen Street Quest was a Facebook challenge to find and ‘Pin’ as many VW’s on South African roads as possible, using Google’s Street View application.The game was played online over four weeks and each week the user with the most correct ‘Pins’ earned a spot in a “live” final which involved driving the streets of Cape Town and spotting as many Volkswagens as possible. Over 400 000 Volkswagens were pinned during the game and, due to popular demand, it was expanded for usage on Android phones, iPhones and tablets.
After the success our MD Gavin Levinsohn said “We have gone full out to place digital and social at the heart of what we do, and this shows we have succeeded in becoming genuinely integrated”.
The bookmarks is one of the last award ceremonies of the year, a year that has seen our best ever performances at Loeries, at Cannes, and at a range of other international and local events. The main award winner for us has been the Carling Black Label ‘Be The Coach’ campaign, honoured at the 2011 Bookmarks, which has gone on to become the most awarded digital and interactive campaign anywhere in the world.
Last night the 2012 Bookmark awards shortlist was announced, Ogilvy & Mather South African currently has 23 finalists in the running (6 for Johannesburg, and 17 for Cape Town). The Bookmarks are South Africa’s Digital Awards, recognizing and rewarding results in digital publishing and agencies. Below is a list of the short listed results from Ogilvy, just click on the links below to see the work, or if you want to see the full list go to http://www.thebookmarks.co.za/finalists.
To say we are thrilled with our performance at last weekends 2012 Loeries is an understatement. The agency together with our clients received 31 awards, including a Grand Prix in Integrated for the Be the Coach campaign for Carling Black Label, adding to a series of global accolades which has made it the most awarded integrated campaign anywhere in the world over the past 12 months.
Below are two quotes from our MD, Gavin Levinsohn, and our ECD, Chris Gotz, as well as a list of all the awards won, including links to the work.
Gavin : “This has been our best creative year ever at international awards shows but it was important to have a great performance on home soil as well and, while any awards win is great, it’s especially important for us to have succeeded in progressive categories such as digital.”
Chris “The thing we are most proud of is producing integrated campaigns across three of our biggest clients: South African Breweries, Kraft Food and Volkswagen. Brave clients beget brave work. When these clients combine with the right creative people at the right time amazing things can happen. And they did. We are privileged and humbled by our achievements at Loeries this year.”
A huge thank you to all our clients, business partners, staff, friends, family, and fans. For us it’s now back to work, and time to remember one of David Ogilvy’s wise quotes “We have a habit of divine discontent with our performance. It is an antidote to smugness.”
Last night was the final awards night for this years Cannes Lions and we managed to pick up a Gold!. The win brings our Ogilvy Cape Town Cannes Lions total to 7 Lions this year, 4 x Bronze, 2 x Silver, and 1 x Gold. Above Christ Gotz and Tommy Le Roux speak to Adlip after the final awards ceremony last night. Congratulations and huge praise go to all our clients and staff for making this possible.