Finalists–Bookmarks 2012

Bookmarks

Last night the 2012 Bookmark awards shortlist was announced, Ogilvy & Mather South African currently has 23 finalists in the running (6 for Johannesburg, and 17 for Cape Town). The Bookmarks are South Africa’s Digital Awards, recognizing and rewarding results in digital publishing and agencies. Below is a list of the short listed results from Ogilvy, just click on the links below to see the work, or if you want to see the full list go to http://www.thebookmarks.co.za/finalists.

Core Awards – Websites/Microsites/Mobisites – Government, Public Service and Civil Society Sites (6 shortlisted)
Ogilvy Johannesburg – Add Hope Website

Core Awards – Websites/Microsites/Mobisites – Microsites (9 shortlisted)
Ogilvy Johannesburg – Add Hope Website

Core Awards – Advertising and Search – Display Advertising (17 shortlisted)
Ogilvy Cape Town – Amarok Double Cab
Ogilvy Cape Town – Audi A5 – Sharper News
Ogilvy Cape Town – Explore Tab
Ogilvy Cape Town – Golf Cabriolet – “Scroll Up”
Ogilvy Johannesburg – KFC Tower Raiders

Core Awards – Social, Community and PR – Social Media Properties (14 shortlisted)
Ogilvy Cape Town – The World’s First Alien Abduction Flavoured Gum
Social@Ogilvy – Castle Lager Social Media Relaunch

Core Awards – Social, Community and PR – Social Media Campaigns (33 shortlisted)
Ogilvy Cape Town – The World’s First Alien Abduction Flavoured Gum
Ogilvy Cape Town – Volkswagen Street Quest
Ogilvy Cape Town – YouTube Interventions
Ogilvy Johannesburg – Miller Music Tour West

Core Awards – Games – Games (6 shortlisted)
Ogilvy Cape Town – Volkswagen Street Quest

Core Awards – Online Video and Audio – Online Video (7 shortlisted)
Ogilvy Cape Town – The World’s First Alien Abduction Flavoured Gum Campaign
Ogilvy Cape Town – YouTube Interventions
Ogilvy Johannesburg – Doing More

Core Awards – Integrated / Mixed Media – Integrated Digital Marketing / Campaigns (13 shortlisted)
Ogilvy Cape Town – The World’s First Alien Abduction Flavoured Gum
Ogilvy Cape Town – Volkswagen Street Quest

Craft Awards – Interface, Interaction, Navigation, UX (10)
Ogilvy Cape Town – Volkswagen Street Quest

Craft Awards – Graphic Design, Illustration, Animation (12)
Ogilvy Cape Town – Golf Cabriolet – “Scroll up”
Ogilvy Cape Town – Volkswagen Street Quest

Craft Awards – Tech. Innovation (12)
Ogilvy Cape Town – Volkswagen Street Quest

Ogilvy & Mather Cape Town at the 2012 Loeries

To say we are thrilled with our performance at last weekends 2012 Loeries is an understatement. The agency together with our clients received 31 awards, including a Grand Prix in Integrated for the Be the Coach campaign for Carling Black Label, adding to a series of global accolades which has made it the most awarded integrated campaign anywhere in the world over the past 12 months.

Below are two quotes from our MD, Gavin Levinsohn, and our ECD, Chris Gotz, as well as a list of all the awards won, including links to the work.

Gavin : “This has been our best creative year ever at international awards shows but it was important to have a great performance on home soil as well and, while any awards win is great, it’s especially important for us to have succeeded in progressive categories such as digital.”

Chris “The thing we are most proud of is producing integrated campaigns across three of our biggest clients: South African Breweries, Kraft Food and Volkswagen. Brave clients beget brave work. When these clients combine with the right creative people at the right time amazing things can happen. And they did. We are privileged and humbled by our achievements at Loeries this year.”

A huge thank you to all our clients, business partners, staff, friends, family, and fans. For us it’s now back to work, and time to remember one of David Ogilvy’s wise quotes “We have a habit of divine discontent with our performance. It is an antidote to smugness.”

Loeries 2012: Ogilvy & Mather South Africa Wins:

CATEGORY BRAND PRODUCT  TITLE / LINK  AWARD
Integrated Campaign SAB Carling Black Label Be the Coach Grand Prix
Integrated Campaign SAB Carling Black Label Be the Coach Gold
Sponsorship SAB Carling Black Label Darling to Carling Gold
Sponsorship SAB Carling Black Label Be the Coach Gold
Media Innovation – Media Campaign SAB Carling Black Label Be the Coach Gold
Tv Crafts Up To 90s – Special Visual Effects Kraft Foods Stimorol Mega Mystery Face Off Gold
Branded Mobile Content & Applications SAB Carling Black Label Be the Coach Gold
Digital Mixed-Media Campaign SAB Carling Black Label Be the Coach Gold
Tactical Use Of Magazine Volkswagen BlueMotion The BlueMotion Label Gold
Integrated Campaign Kraft Foods Stimorol – Mega Mystery Mega Mystery Silver
Media Innovation – Single Medium Wilderness Foundation Forever Wild Anit Poaching Initiative You Tube Interventions Silver
Media Innovation – Media Campaign Kraft Foods Stimorol Mega Mystery Mega Mystery Silver
 Tv & Cinema Commercials – Up To 90s Kraft Foods Stimorol Mega Mystery Face Off Silver
Internet & Mobile Commercials Wilderness Foundation Forever Wild Anti-Poaching Initiative Cockatoo confused by laser pointer Silver
Pr Communication Campaign SAB Carling Black Label Darling to Carling Silver
Internet Advertising Volkswagen Golf Cabriolet Scroll Up Silver
Microsite Volkswagen Polo GTI Polo GTI Date Drive Silver
Digital Mixed-Media Campaign Volkswagen Polo GTI Polo GTI Date Drive Silver
Live Activations Prison Broadcasting Network Prisoner Rehabilitation Rehabilitation is Possible Bronze
Media Innovation – Single Medium Volkswagen BlueMotion BlueMotion Label Bronze
Radio Commercials – Up To 90s Kraft Foods Stimorol Infinity The Talk Bronze
 Tv & Cinema Commercials – Up To 90s Kraft Foods Stimorol Taste Twist I believe I can fly Bronze
 Tv & Cinema Commercials – Up To 90s PBN Prisoner rehabilitation Rehabilitation is Possible Bronze
Ubuntu Award Volkswagen BlueMotion The BlueMotion Label Bronze
Pr Communication Campaign Kraft Foods Stimorol Mega Mystery Mega Mystery Bronze
Pr Communication Campaign Volkswagen Polo GTI Polo GTI  Date Drive Bronze
Digital Mixed-Media Campaign Kraft Foods Stimorol Mega Mystery Mega Mystery Bronze
Street-Pole Kraft Foods Stimorol Mega Mystery Mega Mystery Street Poles 1 Bronze
Alternative Media & Field Marketing SAB Carling Black Label Darling to Carling Bronze
Newspaper Advertising Volkswagen Brake Assist School Kids/Cyclists/Cattle Bronze
Tactical Use Of Newspaper Volkswagen Genuine Shock Absorbers Wipe Out Bronze

Adlip Interview: Cannes Gold

Last night was the final awards night for this years Cannes Lions and we managed to pick up a Gold!. The win brings our Ogilvy Cape Town Cannes Lions total to 7 Lions this year, 4 x Bronze, 2 x Silver, and 1 x Gold. Above Christ Gotz and Tommy Le Roux speak to Adlip after the final awards ceremony last night. Congratulations and huge praise go to all our clients and staff for making this possible.

Ogilvy and Nunu Awarded at Ad Review

AdReview-logo

Last night was Tony Koendermans Ad Review Awards. The Awards give recognition to the ad agencies and individuals that have performed best during the previous full calendar year – from January to December 2011

Ogilvy South Africa picked up the 2011 Marketing Group of the year award. Our ever wonderful CEO Abey Mokgwatsane, sent a message to all staff saying

“Awards like this would not come without the tenacious commitment of our people to our business and our clients. It was an absolute honour to receive the award on your behalf. Thank you. It’s also worth noting that Ogilvy South Africa is the Leading Agency at Apex – the industry’s Strategy and Effectiveness Awards and also the Leading Agency on the AdReview creative league table. This confirms our Twin Peaks objective of being the most creative and effective agency in the country.”

Nunu9884

Our group Chairman, Nunu Ntshingila received a Lifetime Achievement Award at the 10th Annual AdReview Awards last night. Tony Koenderman, in his announcement speech, said "Nunu had taken over the largest communications group in the country and made it even stronger, earning the love and respect of her colleagues and competitors along the way."

What makes Nunu’s journey even more incredible is that she started off her career as a trainee account executive at Ogilvy. As an agency we stand on your shoulders as you continue to inspire us, from us all at Ogilvy, thank you, we salute you.

All the winners:

Award

Winner

Agency of the Year

Gloo

Lifetime Achievement Award

Nunu Ntshingila

Cape Agency of the Year

The Jupiter Drawing room

Durban Agency of the Year

The Hardy Boys

Gauteng Agency of the Year

Ireland/Davenport

Media Agency of the Year

The MediaShop

Small Agency of the Year

Mediology

Advertising Achiever of the Year

Dawn Rowlands

Breakthrough Agency of the Year

M&C Saatchi Abel

Agency Group of the Year

Ogilvy South Africa

Design Agency of the year

The Jupiter Drawing Room Cape

Advertising Achiever of the Year

Mike Abel

Baobab Award

The Old Shanghai Firecracker Factory

Magazine Campaign Award

Ireland/Davenport for National Geographic

Specialist Agency of the Year

34

Ogilvy PR win at the PRISM Awards

Carling Black Label Team with PRISM Awards

After a great haul at last week’s Ad of the Year awards, we’ve had another cracker at last night’s PRISA Prism awards. The Prism’s are the local PR industry’s annual flagship awards. For the third year running, Ogilvy PR Cape Town excelled winning four Gold, three Silver, and two Bronze awards. (See full Ogilvy list below)

In all but one case (Stellenbosch) we won for Integrated ‘creative campaigns. At the heart of these campaigns are Big Conceptual Ideas that are brand relevant and exciting. These campaigns help show us the effectiveness of our twin peaks approach, namely always striving for the best in Creativity and Effectiveness. A huge thanks to all the teams, partners, and clients that helped make this possible. For a full list of PRISM Award winners go to http://goo.gl/rIVeA.

2012 PRISMS Ogilvy Cape Town Awards.

Consumer PR for existing product: KIWI Takkie Brite – Gold

Digital Media Relations: Carling Black Label Be the Coach – Silver

Reputation & Brand Management Online: Carling Black Label – Gold / Ogilvy Cape Town – Silver

Public sector: Stellenbosch University – Gold

Launch of a new product: VW Polo GTi Date Drive – Bronze

Integration of tradition & new media: VW Polo GTi Date Drive – Bronze

Sponsorship: Carling Black Label Carling not Darling – Gold

OPR1OPR2OPR6OPR5

2011 Creative Circle Ad of The Year Winners from Ogilvy

Creative-Circle-logo

Last night was the South African Creative Circle awards. The creative circle is made up of select members of the South African creative community and aims to develop and improve the standard of the South African advertising industry’s creative product, and to enhance its reputation as one of the country’s world class industries. Ogilvy walked away with wins in TV, Print, Outdoor, and Experiential. Below are the winners. A big thank you to all our clients, partners, and agency teams that helped on this work.

For a run through of all the winners from Creative Circle Chairman Chris Gotz, go to adlip.co.za.

Experiential: 1st Place: Carling Black Label Be The Coach, Ogilvy Cape Town.

2nd Place: Carling Black Label Carling not Darling, Ogilvy Cape Town.

Print 2nd Place Volkswagen BlueMotion, Ogilvy Cape Town.

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Outdoor and Ambient 3rd Place: Volkswagen Marching Band, Ogilvy Cape Town.

TV 3rd Place: KFC So Good, Ogilvy Johannesburg

Black label Team Wins Best Integrated Sports Marketing Campaign

Carling Cup supportersJOHANNESBURG, SOUTH AFRICA - FEBRUARY 23, Nicole Flint, Hilary Jamiason, Shawn Katz and Owen Nkumane during the 2012 Virgin Active Sports Industry Awards from Emperors Palace on February 23, 2012 in Johannesburg, South Africa
Photo by Lee Warren / Gallo Images

Carling Black Label recently won the ‘Best Integrated Sport Marketing Campaign’ award for its campaign ‘Be the Coach’ at the Virgin Active Sports Industry Awards.

The winning concept was based on a key insight into SA football fans: they desperately want to be heard by the coach, in fact, they want to be the coach of their team. So much so that the hand-rolling movement from fans in stands impatiently demanding a substitution for an out-of-favour player has become an iconic South African gesture. 

Responding to this, we gave the supporters of the country’s two biggest clubs, Orlando Pirates and Kaizer Chiefs, the right to select their starting XI’s for the new Carling Black Label Cup final and to make line-up changes during the game.

10.5 million votes for team selections were cast via USSD codes found under bottle caps on CBL beers in the seven weeks, and the metrics on all the social media and online platforms also showed triple digit growth.

As for the match itself, 85,000 fans attended the sell-out game and millions more watched on television and saw Orlando Pirates win it on penalties.

Andrea Quaye, Carling Black Label’s General Manager, comments on the success of the campaign: “This unique sporting property has turned the tables of sponsorship on its head and continued to change South African beer drinkers’ perceptions of the brand. Carling Black Label’s proposition was brought to life in trade and captured the imagination of soccer loving supporters with the biggest and boldest through-the-line campaign in the history of the brand.”

Carling Black Label fans can look forward to the next Carling Black Label Cup campaign, which kicks off in May this year. To find out more, watch the case study video below.