Here is a new strange and wondrous ad we just put together for Stimorol’s new Sensations Chewing Gum. Synchronised swimmers, a fruit waterfall, and lots of indulgent candy gel was involved in the shoot, needless to say it was a fun to make (See the behind the scenes below). We hope you enjoy it.
Above is the final video showing the winner of the new A3 Sportback from the Audi A3 Exchange.
We came up with the Audi A3 Exchange campaign to launch the new Audi A3 Sportback. Entry was via a microsite and people had to select whether they wanted the exchange to happen in #CT, #JHB or #DBN. People could vote for their preferred city by tweeting #AudiA3Exchange and #CT, #JHB or #DBN. Within a few hours of the campaign going live, #AudiA3Exchange was trending on Twitter. Below are some of the stats from the campaign so far.
• Over the 3 week campaign period, 11 310 people entered to exchange their own car. 82% of which drove our direct competitors cars.
• We generated over 50 437 tweets about the campaign.
• We increased our Twitter following by 68% within the 3 week campaign period.
• We had 56 730 total video views of the Audi A3 TVC on YouTube.
• We generated R3 116 654 worth of earned media. • And, most importantly, for each week the campaign was live, we received more than 100 test drives a week.
Over the weekend our work with Volkswagen for the Street Quest campaign bagged one Gold and two Silver Pencils at the One Show Interactive Awards in New York. In addition to the 3 pencils we also managed to pick up 10 merit awards at the One Show for Heinz, Kraft, and Volkswagen (across Print, Radio, and Interactive).
Recent Volkswagen work for Street Quest and BlueMotion has already received a number of local accolades, and is now also being recognised internationally, including one Gold and three Bronze awards at the recent CLIO Awards. Huge thank you and congratulations to all the teams involved at both Volkswagen, and Ogilvy.
“These successes are the outcome of a long game we’ve been playing for a while now, which is building digital competency in-house and integrating it with other capabilities we have. You can’t outsource a project like the VW Street Quest,”
Quote from our Executive Creative Director, Chris Gotz – ( @MrChristiffa )
“Just to be nominated at One Show is an honour. To win three Pencils is simply amazing, and testimony to our agency’s wonderful creative talent and the long-standing partnership we enjoy with a client who is open to innovation,”
The nature of the our winning work was digitally led, integrated, and focused on creating deeper engagement with consumers, which helps to vindicate our strategy of building deep digital capability in-house rather than using outsourced specialists.
This past weekend we managed to continue our strong creative awards performance with some great results at the 2012 bookmark awards. The Bookmarks have been going now for 5 years and have become the benchmark for marketing excellence in online publishing and digital marketing.
This year we racked up ten awards, including three golds (of the five that were awarded in total), across four different campaigns. The big winner was Volkswagen Street Quest activation which was the most awarded campaign of any on the night with two golds and four silvers.
Volkswagen Street Quest was a Facebook challenge to find and ‘Pin’ as many VW’s on South African roads as possible, using Google’s Street View application.The game was played online over four weeks and each week the user with the most correct ‘Pins’ earned a spot in a “live” final which involved driving the streets of Cape Town and spotting as many Volkswagens as possible. Over 400 000 Volkswagens were pinned during the game and, due to popular demand, it was expanded for usage on Android phones, iPhones and tablets.
After the success our MD Gavin Levinsohn said “We have gone full out to place digital and social at the heart of what we do, and this shows we have succeeded in becoming genuinely integrated”.
The bookmarks is one of the last award ceremonies of the year, a year that has seen our best ever performances at Loeries, at Cannes, and at a range of other international and local events. The main award winner for us has been the Carling Black Label ‘Be The Coach’ campaign, honoured at the 2011 Bookmarks, which has gone on to become the most awarded digital and interactive campaign anywhere in the world.