Ogilvy & Mather Cape Town at the 2013 Bookmarks

We are proud to say that for the second year running, Ogilvy & Mather Cape Town  (O&M CT) and our specialist digital division OgilvyOne Cape Town, has been the most awarded agency at the country’s premier digital marketing awards, the Bookmarks.

Martine Hazell - Art Director Ogilvy One  //  Alex Holmes - Copywriter Ogilvy One  //  Adrian Varkel - Managing Partner Ogilvy One Cape Town  //   Luca Gallarelli - MD Ogilvy & Mather Cape Town

Martine Hazell – Art Director Ogilvy One // Alex Holmes – Copywriter Ogilvy One // Adrian Varkel – Managing Partner Ogilvy One Cape Town // Luca Gallarelli – MD Ogilvy & Mather Cape Town

At the ceremony held at the Artscape Theatre on Thursday 14 November, O&M CT won nine awards in total – we were one of only two agencies to win multiple gold awards.

Gold awards went to the massively popular ‘Klein Kimmie’ campaign for Halls (Mondelez SA) and the ‘Send Your Facebook Profile to Cape Town’ campaign for Cape Town Tourism, which also received a Gold Loerie and a coveted Cannes Gold Lion earlier this year. Work for Audi South Africa won two silver and three bronze Bookmarks.

YouTube sensation Klein Kimmie was ecstatic and said her award “went out to my mense there in Olivedale, nê.”

O&M CT’s 2013 Bookmark Awards:

Microsites

Audi – A1 Experience: bronze

Audi – A3 Exchange: bronze

Display Advertising

Audi – R8 Gone in 5 Seconds: bronze

Social Media Campaign

Cape Town Tourism – Send your FB Profile to CT: gold

Audi – A3 Exchange: silver

Online Video

Halls – Klein Kimmie: gold

Branded Content

Cape Town Tourism – Send your FB Profile to CT: silver

Interface, Interaction, Navigation, UX

Carling Black Label – Be The Coach: silver

Audi – A3 Exchange: silver

 

Big ups, Abey

OgilvyOutfitters were onto something when they first featured our dapper main man, Abey Mokgwatsane, on the blog back in January 2012.

Father, CEO, DJ and now GQ’s Best Dressed Man for 2013 – in his own words, BIG UPS!

Abey_Best DressedPhotograph: Richard Keppel-Smith

Stimorol: Sensations

Here is a new strange and wondrous ad we just put together for Stimorol’s new Sensations Chewing Gum. Synchronised swimmers, a fruit waterfall, and lots of indulgent candy gel was involved in the shoot, needless to say it was a fun to make (See the behind the scenes below). We hope you enjoy it.

Creds

Agency: Ogilvy & Mather Cape Town
Executive Creative Director: Chris Gotz
Associate Creative Director: Tommy Le Roux
Creative Group Head: Prabashan Panther
Agency Producer: Anthea Beylis
Art Director: Reijer van der Vlugt, Matthew Pullen
Copywriter: Dean Paradise, Justin Osburn
Production Company: Your Girlfriend
Director: Trevor Clarence
Executive Producer: Linda Bogel

Audi A3 Exchange Overview

Above is the final video showing the winner of the new A3 Sportback from the Audi A3 Exchange.
We came up with the Audi A3 Exchange campaign to launch the new Audi A3 Sportback. Entry was via a microsite and people had to select whether they wanted the exchange to happen in #CT, #JHB or #DBN. People could vote for their preferred city by tweeting #AudiA3Exchange and #CT, #JHB or #DBN. Within a few hours of the campaign going live, #AudiA3Exchange was trending on Twitter. Below are some of the stats from the campaign so far.

•             Over the 3 week campaign period, 11 310 people entered to exchange their own car. 82% of which drove our direct competitors cars.
•             We generated over 50 437 tweets about the campaign.
•             We increased our Twitter following by 68% within the 3 week campaign period.
•             We had 56 730 total video views of the Audi A3 TVC on YouTube.
•             We generated R3 116 654 worth of earned media.
•             And, most importantly, for each week the campaign was live, we received more than 100 test drives a week.

To have a closer look at the new Audi A3 or book a test drive go to http://www.audi.co.za/za/brand/en/models/a3/a3-sportback.html

2013 One Show Interactive Awards

Over the weekend our work with Volkswagen for the Street Quest campaign bagged one Gold and two Silver Pencils at the One Show Interactive Awards in New York. In addition to the 3 pencils we also managed to pick up 10 merit awards at the One Show for Heinz, Kraft, and Volkswagen (across Print, Radio, and Interactive).

Recent Volkswagen work for Street Quest and BlueMotion has already received a number of local accolades, and is now also being recognised internationally, including one Gold and three Bronze awards at the recent CLIO Awards. Huge thank you and congratulations to all the teams involved at both Volkswagen, and Ogilvy.

Quote from our MD, Gavin Levinsohn – ( @Gavlevie)

“These successes are the outcome of a long game we’ve been playing for a while now, which is building digital competency in-house and integrating it with other capabilities we have. You can’t outsource a project like the VW Street Quest,”

Quote from our Executive Creative Director, Chris Gotz – ( @MrChristiffa )

“Just to be nominated at One Show is an honour. To win three Pencils is simply amazing, and testimony to our agency’s wonderful creative talent and the long-standing partnership we enjoy with a client who is open to innovation,”

Assegais Awards Winning Work

 

We are happy to say that last night concluded a great awards year for us at Ogilvy Cape Town with a strong showing at the 2012 Assegai Awards for integrated marketing.

The team and our clients won two Golds and four Silvers across work produced with Volkswagen, Carling Black Label and Kraft.
The Assegais are organised by the Direct Marketing Association of South Africa (DMASA) and serve to acknowledge the best South African agencies in the direct marketing field.

The nature of the our winning work was digitally led, integrated, and focused on creating deeper engagement with consumers, which helps to vindicate our strategy of building deep digital capability in-house rather than using outsourced specialists.

See the Ogilvy winners below or go to http://www.assegaiawards.co.za/ for a full list of all the winners.

Ogilvy & Mather Cape Town – 2012 Assegai Award Winners
Gold: Volkswagen ‘Date Drive’. Multiple Channel Campaign Awards
Gold: Volkswagen ‘Street Quest’. Media Awards – Social Media
Silver: Carling Black Label ‘Be The Coach’. Media Awards – Mobile
Silver: Stimorol ‘Alien Abduction’. Multiple Channel Campaign Awards
Silver: Carling Black Label ‘Be The Coach’. Media Awards – Alternative: Experiential
Silver: Volkswagen ‘Date Drive’. Media Awards – Website
Bronze: Carling Black Label ‘Darling to Carling’ – Media Awards – Alternative: Experiential
Bronze: Forever Wild. YouTube Interventions – Media Awards – Social Media

Ogilvy & Mather Johannesburg – 2012 Assegai Award Winners
Gold: POWA 9 West Brochure. Craft Award for creative solution
Silver: Castle ‘Super Fans’. Media Awards – Alternative Activations

Ogilvy shines at the 2012 Bookmark Awards

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This past weekend we managed to continue our strong creative awards performance with some great results at the 2012 bookmark awards. The Bookmarks have been going now for 5 years and have become the benchmark for marketing excellence in online publishing and digital marketing.

This year we racked up ten awards, including three golds (of the five that were awarded in total), across four different campaigns. The big winner was Volkswagen Street Quest activation which was the most awarded campaign of any on the night with two golds and four silvers.

Volkswagen Street Quest was a Facebook challenge to find and ‘Pin’ as many VW’s on South African roads as possible, using Google’s Street View application. The game was played online over four weeks and each week the user with the most correct ‘Pins’ earned a spot in a “live” final which involved driving the streets of Cape Town and spotting as many Volkswagens as possible. Over 400 000 Volkswagens were pinned during the game and, due to popular demand, it was expanded for usage on Android phones, iPhones and tablets.

After the success our MD Gavin Levinsohn said “We have gone full out to place digital and social at the heart of what we do, and this shows we have succeeded in becoming genuinely integrated”.

The bookmarks is one of the last award ceremonies of the year, a year that has seen our best ever performances at Loeries, at Cannes, and at a range of other international and local events. The main award winner for us has been the Carling Black Label ‘Be The Coach’ campaign, honoured at the 2011 Bookmarks, which has gone on to become the most awarded digital and interactive campaign anywhere in the world.

See our winning work below, or go to http://www.thebookmarks.co.za/ to see the full results:

Volkswagen: Street Quest – 2 x Gold / 4 x Silver

Stimorol: Mega Mystery – 1 x silver

ForeverWild: YouTube Interventions – 1 x Gold / 1 x Bronze

VW Golf Cabriolet: Banner ad – 1 x Bonze