Ogilvy & Mather Cape Town at the 2013 Bookmarks

We are proud to say that for the second year running, Ogilvy & Mather Cape Town  (O&M CT) and our specialist digital division OgilvyOne Cape Town, has been the most awarded agency at the country’s premier digital marketing awards, the Bookmarks.

Martine Hazell - Art Director Ogilvy One  //  Alex Holmes - Copywriter Ogilvy One  //  Adrian Varkel - Managing Partner Ogilvy One Cape Town  //   Luca Gallarelli - MD Ogilvy & Mather Cape Town
Martine Hazell – Art Director Ogilvy One // Alex Holmes – Copywriter Ogilvy One // Adrian Varkel – Managing Partner Ogilvy One Cape Town // Luca Gallarelli – MD Ogilvy & Mather Cape Town

At the ceremony held at the Artscape Theatre on Thursday 14 November, O&M CT won nine awards in total – we were one of only two agencies to win multiple gold awards.

Gold awards went to the massively popular ‘Klein Kimmie’ campaign for Halls (Mondelez SA) and the ‘Send Your Facebook Profile to Cape Town’ campaign for Cape Town Tourism, which also received a Gold Loerie and a coveted Cannes Gold Lion earlier this year. Work for Audi South Africa won two silver and three bronze Bookmarks.

YouTube sensation Klein Kimmie was ecstatic and said her award “went out to my mense there in Olivedale, nê.”

O&M CT’s 2013 Bookmark Awards:

Microsites

Audi – A1 Experience: bronze

Audi – A3 Exchange: bronze

Display Advertising

Audi – R8 Gone in 5 Seconds: bronze

Social Media Campaign

Cape Town Tourism – Send your FB Profile to CT: gold

Audi – A3 Exchange: silver

Online Video

Halls – Klein Kimmie: gold

Branded Content

Cape Town Tourism – Send your FB Profile to CT: silver

Interface, Interaction, Navigation, UX

Carling Black Label – Be The Coach: silver

Audi – A3 Exchange: silver

 

Big ups, Abey

OgilvyOutfitters were onto something when they first featured our dapper main man, Abey Mokgwatsane, on the blog back in January 2012.

Father, CEO, DJ and now GQ’s Best Dressed Man for 2013 – in his own words, BIG UPS!

Abey_Best DressedPhotograph: Richard Keppel-Smith

Stimorol: Sensations

Here is a new strange and wondrous ad we just put together for Stimorol’s new Sensations Chewing Gum. Synchronised swimmers, a fruit waterfall, and lots of indulgent candy gel was involved in the shoot, needless to say it was a fun to make (See the behind the scenes below). We hope you enjoy it.

Creds

Agency: Ogilvy & Mather Cape Town
Executive Creative Director: Chris Gotz
Associate Creative Director: Tommy Le Roux
Creative Group Head: Prabashan Panther
Agency Producer: Anthea Beylis
Art Director: Reijer van der Vlugt, Matthew Pullen
Copywriter: Dean Paradise, Justin Osburn
Production Company: Your Girlfriend
Director: Trevor Clarence
Executive Producer: Linda Bogel

Audi A3 Exchange Overview

Above is the final video showing the winner of the new A3 Sportback from the Audi A3 Exchange.
We came up with the Audi A3 Exchange campaign to launch the new Audi A3 Sportback. Entry was via a microsite and people had to select whether they wanted the exchange to happen in #CT, #JHB or #DBN. People could vote for their preferred city by tweeting #AudiA3Exchange and #CT, #JHB or #DBN. Within a few hours of the campaign going live, #AudiA3Exchange was trending on Twitter. Below are some of the stats from the campaign so far.

•             Over the 3 week campaign period, 11 310 people entered to exchange their own car. 82% of which drove our direct competitors cars.
•             We generated over 50 437 tweets about the campaign.
•             We increased our Twitter following by 68% within the 3 week campaign period.
•             We had 56 730 total video views of the Audi A3 TVC on YouTube.
•             We generated R3 116 654 worth of earned media.
•             And, most importantly, for each week the campaign was live, we received more than 100 test drives a week.

To have a closer look at the new Audi A3 or book a test drive go to http://www.audi.co.za/za/brand/en/models/a3/a3-sportback.html

2013 One Show Interactive Awards

Over the weekend our work with Volkswagen for the Street Quest campaign bagged one Gold and two Silver Pencils at the One Show Interactive Awards in New York. In addition to the 3 pencils we also managed to pick up 10 merit awards at the One Show for Heinz, Kraft, and Volkswagen (across Print, Radio, and Interactive).

Recent Volkswagen work for Street Quest and BlueMotion has already received a number of local accolades, and is now also being recognised internationally, including one Gold and three Bronze awards at the recent CLIO Awards. Huge thank you and congratulations to all the teams involved at both Volkswagen, and Ogilvy.

Quote from our MD, Gavin Levinsohn – ( @Gavlevie)

“These successes are the outcome of a long game we’ve been playing for a while now, which is building digital competency in-house and integrating it with other capabilities we have. You can’t outsource a project like the VW Street Quest,”

Quote from our Executive Creative Director, Chris Gotz – ( @MrChristiffa )

“Just to be nominated at One Show is an honour. To win three Pencils is simply amazing, and testimony to our agency’s wonderful creative talent and the long-standing partnership we enjoy with a client who is open to innovation,”