The ‘So What’ analysis on mobile marketing

Ben Evans, Managing Director, Digital Portfolio Ogilvy & Mather South Africa shares his insights on mobile marketing and what South African brands should be doing to stay ahead of the curve. Have a look at his piece that was published in The Times today.

Ben - The Times

Design Indaba 2015 Day 1 Overview

It’s that time of year again, suddenly you realise it’s almost the end of February and wonder how you got here so fast, it’s also time for the annual Design Indaba.
The Design Indaba is one of the world’s best design, creativity, and innovation conferences, it brings together industry thought leaders from around the world for 3 days of inspiring talks in Cape Town.
Design Indaba

The day kicked off traditionally as normal with a talk from a local ad agency, this time around it was Joe Public. Owners Xolisa Dyeshana and Pepe Marais took the stage to talk about their belief that design needs to have a purpose, and theirs is to help solve and draw attention to some of SA’s social issues (e.g. watch One School at a Time).
They also shared their latest campaign in partnership with Nedbank, they’ve set up idea ATMs in the foyers at the Design Indaba conference. The idea is to have the public deposit ideas on how to solve South Africa’s social issues, the best ides will be made real.
joe-public-owners
Next up was Dutch industrial designer Hella Jongerius. Her impressive range of work is renowned for it’s innovative and soulful approach. Much of her work focuses on creating a better lasting relationship between an object and people, have a look at http://www.jongeriuslab.com/ to see some of the work.

UK Digital Design and Dev studio The Workers shared their IK prize winning incredible interactive project that they did for The Tate gallery in London. The work they did was fantastic, rather that talk about it just watch the short clip below….wish we had done it.

Stanley HainsworthStanley Hainsworth, founder of agency Tether, and ex-creative director for Nike, Lego and Starbucks was up next with his great haircut (see pic). He has a lot of interesting insights on human behaviour, and shared how he uses lessons he learned as an actor in his everyday business career (e.g. sussing out what’s really going on in big meetings etc). His work is far too varied to cover in detail here but look him up at http://www.tetherinc.com/stanley-hainsworth/ and check out Tether to see some of his great work.

 

Naeem Biviji of Kenya-based Studio Propolis shared how his company has learned to love and work well with the challenges and opportunities involved in opening a design workshop in Kenya. He shared the story of his work creating a cathedral in Kenya’s capital.

Design Grad Students
A highlight every year at Design Indaba is the design school graduates, 8 students from design schools around the world who present their work Pecha Kucha-style at the conference. Click on the names below to read more about the fantastic projects they shared.
Doremy Diatta – Design for health.
Marc Dubois – Interaction designer who designed “Open Controllers” using smart phones.
Teresa van Dongen – Combining Design, Science, and Biology to make light.
Tyler Pratt – Designing a personal product line.
Kathryn Fleming – Exploring the intersections of science, art and technology (and making 6 legged cat dog hybrid animals).
Tia Blassingame  – The art of letterpress printing to explore the relationship between race, history and perception.
Ackeem Ngwenya – Designing the Roadless Wheel.
Carla Kreuser – Creating Stories using a combination of illustration and poetry.

Burning Man Foot
Larry Harvey, co-founder of Burning Man shared his story of Burning man from it’s founding in 1986 in San Francisco’s Baker Beach to the global festival it is today that takes place in over 50 countries. He talked about how the community has been created using a bohemian and “giving” approach, and how the art there is all designed with a social purpose, that people actively engage with it.

 

The final speaker of the day was long time host Michael Bierut who is a partner at the world famous Pentagram Design Studio. Michael gave a fantastic talk on How To Change The World With Graphic design. He also shared some of his incredible work and announced the news for the first time that in November he will launch his book, How to: Use graphic design to sell things, explain things, make things look better, and (every once in a while) change the world.
Below is the logo that changed his life and got him interested in design, it was for a trucking company and his parents pointed out how the L is lifting the A…he was in awe…the rest is history.
Clark Logo
He shared some of his recent projects, including re-designing all the signage and Street Maps for New York City for the Department of Transport, helping design the signage for the New York Times, designing a series of School libraries, revamping the Saks 5th Avenue brand, and creating a modifiable design pack for MIT Labs.

Ad Highlights from the 2015 Super Bowl

Super Bowl 2015 ads

This year is Super Bowl XLIX, and now a 30sec TV ad sells for $4.5m. Below are some of the main ad highlights from last nights Super Bowl. The game saw last years winners, the Seattle Seahawks, go up against the New England Patriots and lose it in the last 20seconds, the last time the Patriots won the Super Bowl was in 2004.

Dodge // #DodgeWisdom

Clash of Clans // Revenge (there were lots of mobile gaming ads this year)

Carnival Corporation //  Come Back To The Sea

Coca-Cola //  #MakeItHappy

McDonald’s: //  Pay With Lovin’

Nissan // With Dad

Weight Watchers // All You Can Eat

Budweiser // #BestBuds (Puppy Ad)

BMW i3 // Newfangled Idea

Newcastle Brown Ale // #BandOfBrands

SNICKERS // The Brady Bunch

T-Mobile // #KimsDataStash

mophie // “All-Powerless”

Squarespace // www.DreamingWithJeff.com ( Go to www.DreamingWithJeff.com)

NBC Nascar // America Start Your Engines

Bud Light // #UpForWhatever

Loctite Glue //  POSITIVE FEELINGS

GrubHub //  Because Burrito!

Doritos // The Middle Seat

Chevy // #ChevyColorado (Super Bowl Power out)

Getting the most out of @instagram

Our very own Instagram enthusiast / celebrity, Rowan Eva, last week kindly shared some tips and thoughts on Instagram at our ODMA. Rowan has amassed over 130,000 followers, below is the deck that he put together.
If you want to see the slide notes just open the presentation in Slideshare.
You can follow Rowan at http://instagram.com/rowaneva

What Makes A Great Brand Presentation

Ad agency We Are Social in partnership with The World Federation of Advertisers have done some research and created the below simple presentation on What Makes A Great Brand.
The short presentation shares some case studies and insights into what people really want from great brands and advertising. The 5 tips may seem obvious, but often the simplest advice is the most helpful.

2014 Mary Meeker Internet Trends Report

The 2014 Mary Meeker Internet trends report is now available, it’s essential reading if you want to get an idea of where we are at in the tech world.
This year the presentation focuses on 6 key areas:
1. Key Internet trends showing slowing Internet user growth but strong smartphone, tablet and mobile data traffic growth as well as rapid growth in mobile advertising.
2. Emerging positive efficiency trends in education and healthcare.
3. High-level trends in messaging, communications, apps and services.
4. Data behind the rapid growth in sensors, uploadable / findable / shareable data, data mining tools, and pattern recognition.
5. Context on the evolution of online video.
6. Observations about online innovation in China.

Mary Meeker is an American venture capitalist and analyst at successful Silicon Valley venture capitalist firm Kleiner Perkins Caufield & Byers.

How To Friday: Emilian Popa

Last Friday we were lucky enough to have Emilian Popa come over for one of our How To Friday talks. Emilian talked about e-commerce and retail opportunities in Africa.
Watch the talk in full below.
To find out more about Emilian visit http://www.linkedin.com/in/emilianpopa