Print campaign uses Google to illustrate gender inequality

Our colleagues at Memac Ogilvy & Mather Dubai created this ‘Women need to be seen as equal’ print advertising campaign for UN Women.

New Picture (1)

AdFreak’s writeup of the campaign has been shared more than 116,000 times on Facebook alone, making it the most-shared item of the year on Adweek.com.

New Picture (2)“This campaign uses the world’s most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web,” explained campaign creator Christopher Hunt.

New Picture (4)Listen to the interview with Creative Director Ramzi Moutran on Radio 702 below (Start the clip at 16:48 to skip straight to the interview)

Philips: Remix Carolyn

Fantastic work from the guys and girls at Ogilvy & Mather London, Philips, and UK band Swiss Lips. Together they have created one of the best music video’s I have seen for a long time. It’s part music video, part 8 bit style video game, try it out at http://www.remixcarolyn.com to create your own music video.

The campaign is part of Philips innovative “You Need To Hear This Campaign” where they are creating some impressive articles / activations / Stuff around great music to help promote their headphone range.(If you like the track below you can download it at https://soundcloud.com/swiss-lips/swiss-lips-carolyn)

Work from Ogilvy around the world

As awards season gets into the swing of things lots of great work has been seeing the light of day, including some wonderful work by Ogilvy offices from around the world. Below is a quick look at some of the highlights we have seen recently. Enjoy

Dove: Real Beauty Sketches

Incredible work from Ogilvy Brazil for Dove, our very own ECD Chris Gotz says it’s one of the best pieces of work he has seen for a long time.

They found that only 4% of women around the world consider themselves beautiful, and that women are their own worst beauty critics. To help show women that they are more beautiful than they think, Dove conduct a social experiment using a FBI-trained forensics artist, that explored how women view their own beauty in contrast to what others see.
Watch more at:http://dove.com/realbeautysketches, & join the conversation at #wearebeautiful

Advertising Highlights from the Super Bowl 2012

Firstly congratulations to the New York Giants for winning the 46th The Super Bowl against the New England Patriots. The Super Bowl is almost always the most watched American television program of the year and last year drew an average audience of 111 million viewers in the USA alone.

It’s no surprise then that advertisers spend a fortune on ads during the game (On average $3.5 million for a 30 second spot). Below are some of the ad highlights from the 2012 Super Bowl. Enjoy. (You can watch all the ads over at AdBlitz)

Chevrolet: Chevy Happy Grad

Advertising Agency: Goodby Silverstein & Partners, USA

Toyota Camry 2012: Reinvented

Advertising Agency: Saatchi & Saatchi, LA

Chevrolet: Chevy Stunt Drive

Advertising Agency: Goodby Silverstein & Partners, USA

Kia Optima: Dreams (Dream Car. For Real Life)

Advertising Agency: David&Goliath, USA

Acura NSX: Transactions

Advertising Agency: rp&, USA

Hyundai: All For One

Advertising Agency: Innocean, USA

Hyundai Genesis Coupe: Think Fast

 

Advertising Agency: Innocean, USA

Honda CR-V: Matthew’s Day Off

Advertising Agency: RPA, USA

Volkswagen: The Dog Strikes Back

Advertising Agency: Deutsch, Los Angeles, USA

Budweiser: Flash Fans

Advertising Agency: Anomaly

Chrysler: Half Time America (Feat Clint Eastwood)

Advertising Agency: Wieden + Kennedy, Portland