KEEPING UP WITH THE GRADS

GABISILE MABASO

Meet Gabisile, she’s a 23-year-old graduate from the University of Johannesburg with a degree in Strategic Communications: Corporate Communications. She’s an honest, fun-loving and witty Grad from Soweto, who easily adapts to any environment.

Q: What’s a common misconception people have about you?

A: That I am mean and a bit sassy.

Q: What’s the one thing most people don’t know about you?

A: I’m very shy and suffer from anxiety; so much so I bite my own skin sometimes. *Facepalm*

Q: Why did you choose advertising?

A: With my maths and physics skills, I couldn’t be a doctor; so I thought, why not choose something I would actually enjoy. I’ve always been fascinated by the world of advertising.

Q: Why did you apply for this grad program instead of any other?

A: What would be better than starting your career at South Africa’s number one agency?  It’s also great that Ogilvy works together with brands that I consider myself an advocate for. For example: DStv, KFC and my favourite, FNB.

Girl sitting on steps
Gabisile Mabaso

Q: Go back to your first week at Ogilvy, how did you feel?

A: Let’s just say, if I could bite any deeper into my skin, then you would see my teeth from under my lip line.

Q: What has been the biggest surprise about working at Ogilvy

A: I didn’t know I could down so many tequila shots in one go.  Also, Ogilvy is such a free environment, where one can fully express themselves without fear.

Q: What is the best and worst thing about agency life?

The Worst:

The work load and working hours can be quite taxing.

The Best:

As an O25 graduate, the best part is the immersion into the different departments and seeing what goes on in them.

Q: What have you been up to in Digital Strategy?

A: I was initially placed in Digital Strategy, which went well, but then I was introduced to Data Analytics – which I love. I’m hoping to stay there when everyone else rotates to other departments.

Q: What has been your biggest accomplishment at Ogilvy so far?

A: Firstly, being given my own reports to see through for FNB on a daily, weekly, and monthly basis on the Data Analytics side. I thought I would only be contacting and talking to clients directly when I had finished the Grad program.

Q: What are you hoping to achieve at Ogilvy?

A: For now, just getting my name out there, so I can come back next year as a permanent employee, and have more Job Numbers to work with.

Q: What is the most embarrassing that has happened to you?

A: I fell quite badly at bar night trying to run after some guy who wanted to throw my bunny ears on the roof. He won.

Q: Who is the most interesting person you’ve met?

A: Her Name is Naledi. She works for DStv on the Client Service side. There’s never a dull moment with her.

Q: If you could be anyone at Ogilvy for a day, who would you be?

A: Abey, on his most chilled day. I just wanna sit in his chair without the drama.

Q: Do you have an office crush?

A: I do, his name is Anything Expensive, as in “nice shirt, is it made of boyfriend material?” You get it, right?

Q: How has Ogilvy affected your relationship with caffeine?

A: It made it stronger, we’re practically inseparable.

 

 

Meet The Winning Team – FC Ogilvy Johannesburg

Three Soccer players posing in a dominant stance

FC Ogilvy JHB, was started in September 2015, when a few people from the creative and account management teams realised that there were a lot of guys who loved playing social football.

We decided to form the FCO team and joined the Dimension Data Corporate League (DiData League), with all match days being on Tuesday evenings.

FC Ogilvy JHB has a roster of 13 regular players and is managed, and captained, by Napo Tsubane (Ogilvy JHB), while Michael Zulu (Ogilvy JHB) often acts as team coach and game strategist on match days. It would not be possible to have the team without the help of Abey Mokgwatsane, Garth King and Angela Madlala, who have been supportive all the way – by getting the team registered for the league and matches, arranging team kits and financing team utilities for game days.

Soccer player posing with his hands on his hips

The FCO team is about bonding and brotherhood, with the joyful bonus of running after a ball for 40 minutes once a week. This extends beyond the players, as we have colleagues who regularly come and watch the team play while enjoying a drink or two.  The team is comprised of members from all over the campus: Account Management, Creative, Hogarth Worldwide, Maintenance, Geometry Global, Team Red, Finance… a great way of uniting people from different parts of the business J. This has resulted in a feeling of inclusion and understanding that has made certain working relationships easier and has assisted in building respect between colleagues.

Beyond playing in the DiData league, we also have challenge matches against Client teams such as SAB, KFC and DStv. We often treat these matches as an opportunity to give other interested colleagues (who aren’t regular members of the team) an opportunity to participate.

The team has grown and progressed from a small cluster of guys just jamming together to a well-managed organisation capable of winning the league. This past season we were ranked number 1 in the league. The aspirations for the team are higher than merely participating in a sport, we have a vision of becoming a linchpin of the Ogilvy culture; getting people active and participative in the most novel of initiatives.

Team Roster

  • Napo Tsubane
  • Lesego Matabane
  • Agisanang Masekela
  • Phillip Matsekoleng
  • Thapelo Leluma
  • Peace Sethuntsa
  • Ernest Ndou
  • Jerry
  • Essien
  • Craig Herzberg
  • Craig Gangram
  • Mohammed Hoosen
  • Mogorosi Mashilo

Support Staff

  • Mohau Bosiu – Match Reporter
  • Michael Zulu – Team Coach
  • Calleb Mbedzi and Siphiwe Sefolosha (Team Utilities)
  • Andile Khambule, Rebaone Makodi, Sibusiso Malinga, Archie Malinga (Support Club)

 

New to the Ogilvy Creatives. Introducing “Beard & Moustache”

Q: Beard and Moustache; that’s enough to catch your attention! How did the duo come about?

Drew: We first met up at Umuzi – an institution that seeks to develop young, black, creative talent. We did our internship at the same ad agency and then we ended up becoming a creative team. I’ve got a beard and Sims has got a moustache. The obvious (but not so obvious) name to give our “brand” was ‘Beard & Moustache’.

Q: What made you want to join the Ogilvy family and where do you fit in?

Simphiwe: I think Ogilvy presents any creative with a huge opportunity to do great work. We’re hungry to create great work. I’m an Art Director.

Drew: Who wouldn’t want to join the top agency in the country? I’m a copywriter.

Q: Is keeping up with the beards a lot of work?

Simphiwe: I’ve got a struggling beard (hardly anything) so not really. I do have a moustache though. I can’t shave it because it’s part of my brand now. It can sometimes be annoying.

Drew: Not really. Just a bit of shea butter every morning and I’m good to go. On the other hand, keeping up with the team (Beard & Moustache) can be too much. We fight a lot. People always joke and say that we act like a married couple. We’ve got totally opposing personalities so we kinda balance each other out. It also makes for great work.

Q: What do you love most about being a creative?  

Simphiwe & Drew: The fulfilment we get from creating work is probably what we love the most. Seeing work from conceptualisation through to execution, plus all the drama and emotions in-between is the stuff we live for.

Q: What were your thoughts on day 1 walking into Ogilvillage?

Simphiwe: I come from a mid-sized agency so I thought it’s huge, really huge. It’s also very vibey. I like the buzz in the studio.

Drew: I was like “Chill, why are y’all so friendly?” People were so welcoming. I legit thought it was all pretence at first, but I’ve come to realise that it’s genuinely how people here are. There’s an overwhelming sense of family and I feel like I’ve been welcomed right in with open arms.

Q: Who is the most interesting person you have met so far?

Simphiwe: Andile. Chill a few minutes with him and you’ll surely be in stitches.

Drew: David from the Digital Media team. I met him during our induction last week. I found his quirky personality and his childlike curiosity to be quite fascinating. He reminded me of what we should be as creatives – childlike and inquisitive.

Q: If you are not busy being an Ogilvilian – where would we find you

Simphiwe: On the road cycling, running, or on a soccer field. On Instagram you can find me at @SKkhumalo

Drew: Probably somewhere snapping cool pics… or chilling on the Instagram streets. Catch me at – @iDREWitZA

 

KEEPING UP WITH THE GRADS

We caught up with Nosipho Nyembezi (@nosinyembezi) and Zach Louw (@Diaryofzach) two Cape Town Grads in our o25 programme. They gave us insight into their experience at Ogilvy so far. From the perks of 2 ply toilet paper, to mysterious office crushes.

NOSIPHO NYEMBEZI

Nosipho is a 22-year-old graduate from Nelson Mandela Metropolitan University (NMMU) with a degree in Media Communications and Culture. She was born a Durbanite but this nomad has lived in Port Elizabeth, Grahamstown, and spent seven and a half years in Newcastle, England. She’s now settling into Cape Town life and sharing her fun-loving, easy going and compassionate personality with Ogilvy.

Q: What’s a common misconception people have about you?

A: Some people think I’m a bit of a pushover but I’m not. I’d say I am assertive when I need to be and I like to treat people with fairness and integrity.

Q: Why did you choose advertising?

A: It seemed like the logical meeting point of all my skill-sets. The industry encompasses things that I’m good at, but now that I’m actually here, I realise that I’m still figuring things out. The less obvious answer is that advertising is so much bigger than all of us and there are so many parts which no one can fully control. It’s just magic. I guess I wanted to be a part of something bigger.

Q: Why did you apply for THIS grad programme instead of any other?

A: Honestly, because of Ogilvy. I didn’t know much about the programme but if there’s anything that I went off of, it’s the company behind it.

Q: Go back to your first week at Ogilvy, how did you feel?

A: I went through 100 different emotions. Week one was overwhelming, but I don’t think I realized it until afterwards. There was a lot of discovering new people and new scenarios.

Q: What is the best and worst thing about agency life?

A:The Worst:

How ‘humbling’ it is. It puts you in your place and you realise how much you still have to learn and how even experienced people are still learning. It’s a little bit jarring to think about how long the journey is.

The Best:

There is 2 ply toilet paper in the bathroom. Do you know how hard it is to find 2 ply toilet paper in a company?! Especially a company of this size. Also the free coffee before 8am, the bar, and on a less superficial note, the people-centred nature of the job. I didn’t think I’d enjoy that, but it’s been rewarding to have such a social job and not a ‘sit at a desk all day and stare at a computer screen’ job.

Q: What have you been up to in Account Management?

A: I’ve been seeing how the business functions at its core. From financial things like: Recons and Cost Estimates and seeing how a project kick-starts.

Q: What has been your biggest accomplishment at Ogilvy so far?

A: Surviving. Jokes, actually, I’ve already been able to handle a crisis quite well. I didn’t think that was something I would be able to manage this early on with the limited experience that I have. I’m quite proud of that.

Q:  What are you hoping to achieve at Ogilvy?

A: Honestly, I’m hoping to just be resourceful. I want to feel like I was a key player in keeping the ball moving. If I can say that at the end of the day, then I’ll be really happy and feel like I’ve made a big contribution.

Q: What is the most embarrassing thing that has happened to you?

A: I haven’t fallen down the stairs (yet) but something happened that isn’t embarrassing to the average person but it was for me. I was queueing for the vending machine but was short of coins and only realised halfway through the transaction. I had to ask the guy behind me for a Rand, it was so awkward. It was the first or second week of working so I couldn’t be like, ‘hey man, can I get a rand?’

Q: Who is the most interesting person you’ve met?

A: Yoh, exposing people here. I think the person who stands out is Rasta from the Buzz. He’s super random (in a good way).

Q: If you could be anyone at Ogilvy for a day, who would you be?

A: If I was a guy, it would probably be Martin, because he has the best clothes. I would literally wear his clothes. Like literally.

Q: How has Ogilvy affected your relationship with caffeine?

A: Coffee and I are definitely friends, and the whole arrive pre – 8am coffee incentive doesn’t help.

ZACH LOUW

Zach is a 24-year-old graduate from the University of Cape Town with a degree in Business Science Marketing. He was born in Macclesfield in the UK and spent 4 years there before moving to Johannesburg. Zach is optimistic, excited about life and loves to keep himself busy.

Q: What’s a common misconception people have about you?

A: That I’m not relaxed.

Q: What’s the one thing most people don’t know about you?

A: I have an identical twin brother.

Q: Why did you choose advertising?

A: It’s the perfect mix of creativity and business.

Q: Why did you apply for this grad programme?

A: It takes a lifetime to build up a reputation and a moment to lose it, and Ogilvy has a great reputation so it must be doing something right. I wanted to be a part of that.

Q: What have you been up to in PR?

A: Community Management. I was doing a lot at first, but now everything is slowing down.

Q: Go back to your first week at Ogilvy, how did you feel?

A: I was nervous as Hell! I felt like I knew nothing. It’s difficult going into a situation where nobody knows about you and you have to build new relationships in an environment that you’re unfamiliar with. It’s scary. But the people in PR are super friendly and nice. PR is the bomb.

Q: What has been the biggest surprise about working at Ogilvy?

A: How much I don’t know. The outside world’s pace is two steps behind that of Ogilvy’s and one thing that’s been hard for me to grapple with, is my individual pace adjusting to Ogilvy’s pace.

Q: What is the best and worst thing about agency life?

A:The best:

You’re never bored, and it’s because you’re always coming up with cool ideas.

The worst

When clients don’t take those ideas.

Q: What has been your biggest accomplishment so far Ogilvy?

A: Making friends in OPR. Well I think they’re my friends…

Q: What are you hoping to achieve at Ogilvy?

A: I want to stay uncomfortable in what I’m doing. Especially in this Graduate Programme. There are two aspects of being comfortable: one is the job that you’re actually doing and the other one is the work that you put out. As long as I get to a stage where I’m comfortable with the work I put out rather than being uncomfortable about what’s coming my way, I think, will be fine.

Q: What is the most embarrassing thing that has happened to you?

A: I asked my team how I log my lunch hours.

Q: Who is the most interesting person you’ve met?

A: Awie.

Q: If you could be anyone at Ogilvy for a day, who would you be?

A: I think I’d be Ernest.

Q: Do you have an office crush?

A: Why would you ever expose your office crush?

Q: How has Ogilvy affected your relationship with caffeine?

A: I don’t drink coffee.

2017 IAB Bookmarks – Best Digital Agency

On Thursday night, the 2017 IAB Bookmarks Awards Show was held in Jozi, and excitement was so pulpable that you could almost lick some off of Tseliso Rangaka’s head.

We are proud to say that we were recognised as Best Digital Agency of the year, and one of our major long-standing clients, KFC, was named Brand of the Year. In total, the agency network won 25, including two golds, at the 9th edition of the country’s premier digital marketing event.

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Here are some of our top awarded entries:

  1. KFC – Shakin Shakin Meal
    • GOLD: Mobile Campaign
    • SILVER: Craft – Online Video Production

  1. KFC – Fill Up Meals
    • GOLD: Microsites

  1. Volkswagen – 011 Beats
    • SILVER: Integrated Multi-platform Campaign
    • SILVER: Innovative use of Media

  1. Volkswagen – Technically Eligible Bachelor (Genuine Parts)
  •  SILVER: Innovative use of Media

  1. Castrol – Race to the Fastest Place on Earth
    • SILVER: Games

After a well-derserved victory, the team decided to celebrate the only way they knew how:

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WhatsApp Image 2017-03-17 at 9.53.53 AM And now they’re all paying the price:
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Now it’s back to work sluggers, back to the grind, eye on the prize, and time to set our sights on the next prize!

To see the full list of Ogilvy winners, click here: LINK

For more of our creative work, see: Cape Town | Joburg | Durban

2017 Design Indaba Wrap Up

The 21st Design Indaba festival kicked off last week where there was a widespread use of natural elements as a source of inspiration, tackling issues of misrepresentation & examples of how beautiful data can be. Below are a few of the highlights from the 3 day conference.

  1. TAPPUTI AND THE SEA by Kaja Solgaard Dahl

Dyed natural sea sponges hold the handmade solid perfume made of only natural oils sourced from the African continent and around the Cape. Simple & beautiful design.

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Kaja-Solgaard-Dahl.Photography-by-Magda-Gyda-Johansdottir-22. gt2p

Great Things To People is a Santiago, Chile based design firm involved in varying projects that focus on architecture, art and design. One of which blew us away – the invention allowed them to produce delicate, individually unique ceramic pieces.The Chilean firm and Eastern Cape-born ceramic artist Andile Dyalvane teamed up to collaborate on a never never-before-seen installation also featured below.

PERSPECTIVE-009 7 printed-pottery-c-gt2p-victor-imperiale 0031_31

3. UNWIND by Marko Ahtisaari

Tech entrepreneur Marko Ahtisaari is the CEO and co-founder of The Sync Project, which investigates the therapeutic effects of music on the body and mind. Music that can literally put you to sleep.

Screen Shot 2017-03-08 at 9.43.18 AM Screen Shot 2017-03-08 at 9.43.23 AM

Check it out on your mobile here: ‪http://bit.ly/2m8rJ4f

4. WHAT3WORDS – Chris Sheldrick

Chris Sheldrick is the founder of what3words, an addressing app that assigns a sequence of three simple words to any location in the world. Simply brilliant. Now everyone is the world has an address – from the peak of Kilimanjaro, rural landscapes in KwaZulu-Natal to the dance floor at ERA.

Screen Shot 2017-03-06 at 2.14.04 PM

precaustions.playable.gallows – Ogilvy Cape Town’s 3 word address. Find yours here: https://map.what3words.com/amused.thunder.wins

5. Lernert & Sander

Ever since they began collaborating in 2007, the artists and filmmakers Lernert & Sander have been known for their high-conceptual art films, eye-catching installations and keen fashion aesthetic. These two were a solid highlight from the conference. Hilarious, kind and brilliant.

a36745ec8d7d9ebe2faf602ab9a03860 EVERYTHING_Lernert-and-Sander_02

See more incredible work here: 

http://lernertandsander.com

6. Kate Moross

Kate Moross, London based unicorn in the illustration world. She and her team have brought multiple projects to life – from Disclosure to Lorde, One Direction, Katy Perry & The  MTV Video Music Awards. Pretty much portfolio that any designer DREAMS to have.

Check out one of Studio Moross’ latest pieces:

7. Georgia Lupi & Kaki King

Giorgia Lupi interrogated the humanity behind big data. By removing the computer and forcing herself to imagine data in a different way. She is able to reveal patterns and nuanced aspects of the human experience that data would otherwise drown.

She collaborated with the INCREDIBLE Kaki King’s magical guitar playing to bring her data to life – an example below:

 

8. Wage Islands by Ekene Ijeoma

An interactive installation about wage and housing inequality in NYC. It’s a 3d topographic map of monthly housing costs submerged in water to show where New Yorkers can afford to live based on hourly wages.

 

There were SO many incredible moments – Check out the Ogilvy Instagram handles to see more. Thank you to the Joburg & Cape Town teams who co-curated this article!

Cape TownJoburgSA

 

BIG UP FOR VICKI HEY

Luca Gallarelli – Managing Director, Vicki Hey – Deputy Managing Director, & Tseliso Rangaka – Executive Creative Director

Vicki Hey has been appointed deputy managing director of Ogilvy & Mather Cape Town.

37-year-old Hey has been responsible for our iconic relationship with Volkswagen SA for the past 3 years and has been on the board since June 2013.

O&M CT MD Luca Gallarelli says Hey is the perfect fit for her new job; “Vicki successfully manages the most complicated and demanding tasks while always remaining one of the most cheerful and admired people in the entire agency. She is helping us write a new chapter in our story and I’m delighted to stand alongside her in doing so”.

Executive Creative Director Tseliso Rangaka hails her all-round credentials; “Vicki’s an amazing brand custodian in that she understands the value of creative ambition in driving our clients’ business forward. She’s also a lot of fun to work with. I’m really proud of her.”

A marketing graduate from Cape Technikon (now CPUT), Hey was at Joe Public, Lowe Bull and King James before joining O&M CT. In addition to Volkswagen, she has worked on many prime clients during her career including Bell’s Whisky, Allan Gray, Parmalat and several SAB brands.

Campaigns overseen by Hey have received multiple accolades including a rare Gold in Effective Creativity at the recent 2016 Loeries for Volkswagen Uber up!

She says she’s thrilled by the new role; “managing agencies is becoming a more complex task almost by the day and that’s a challenge I’m really looking forward to tackling alongside Luca and Tseliso”.