KEEPING UP WITH THE GRADS

GABISILE MABASO

Meet Gabisile, she’s a 23-year-old graduate from the University of Johannesburg with a degree in Strategic Communications: Corporate Communications. She’s an honest, fun-loving and witty Grad from Soweto, who easily adapts to any environment.

Q: What’s a common misconception people have about you?

A: That I am mean and a bit sassy.

Q: What’s the one thing most people don’t know about you?

A: I’m very shy and suffer from anxiety; so much so I bite my own skin sometimes. *Facepalm*

Q: Why did you choose advertising?

A: With my maths and physics skills, I couldn’t be a doctor; so I thought, why not choose something I would actually enjoy. I’ve always been fascinated by the world of advertising.

Q: Why did you apply for this grad program instead of any other?

A: What would be better than starting your career at South Africa’s number one agency?  It’s also great that Ogilvy works together with brands that I consider myself an advocate for. For example: DStv, KFC and my favourite, FNB.

Girl sitting on steps
Gabisile Mabaso

Q: Go back to your first week at Ogilvy, how did you feel?

A: Let’s just say, if I could bite any deeper into my skin, then you would see my teeth from under my lip line.

Q: What has been the biggest surprise about working at Ogilvy

A: I didn’t know I could down so many tequila shots in one go.  Also, Ogilvy is such a free environment, where one can fully express themselves without fear.

Q: What is the best and worst thing about agency life?

The Worst:

The work load and working hours can be quite taxing.

The Best:

As an O25 graduate, the best part is the immersion into the different departments and seeing what goes on in them.

Q: What have you been up to in Digital Strategy?

A: I was initially placed in Digital Strategy, which went well, but then I was introduced to Data Analytics – which I love. I’m hoping to stay there when everyone else rotates to other departments.

Q: What has been your biggest accomplishment at Ogilvy so far?

A: Firstly, being given my own reports to see through for FNB on a daily, weekly, and monthly basis on the Data Analytics side. I thought I would only be contacting and talking to clients directly when I had finished the Grad program.

Q: What are you hoping to achieve at Ogilvy?

A: For now, just getting my name out there, so I can come back next year as a permanent employee, and have more Job Numbers to work with.

Q: What is the most embarrassing that has happened to you?

A: I fell quite badly at bar night trying to run after some guy who wanted to throw my bunny ears on the roof. He won.

Q: Who is the most interesting person you’ve met?

A: Her Name is Naledi. She works for DStv on the Client Service side. There’s never a dull moment with her.

Q: If you could be anyone at Ogilvy for a day, who would you be?

A: Abey, on his most chilled day. I just wanna sit in his chair without the drama.

Q: Do you have an office crush?

A: I do, his name is Anything Expensive, as in “nice shirt, is it made of boyfriend material?” You get it, right?

Q: How has Ogilvy affected your relationship with caffeine?

A: It made it stronger, we’re practically inseparable.

 

 

Leave a Reply