If apartheid had forced you to pack in a hurry, what would you have taken?
That was the very real dilemma faced 50 years ago by 60 000 people when Cape Town’s District Six infamously was declared a ‘whites only’ area.
In 1966 the residents of District Six, a mixed area in the heart of the city, were forcibly moved to remote and barren areas on the Cape Flats. They were given little warning of their eviction and many left with little more than a single suitcase.
To help the District Six Museum mark this important anniversary, Ogilvy Cape Town used the symbol of the suitcase as a way of telling the stories of those whose lives were so brutally disrupted.
Working with the museum and with some of the remaining evictees, Ogilvy CT found several vintage 1960’s suitcases and filled them with items from the era including personal items, books, clothing, valuables, actual photographs and apartheid-era identity documents with racial designations like ‘Cape Coloured’ and ‘Bantu’.
These suitcases were placed on the international and domestic baggage carousels at Cape Town International Airport where they were exposed to a captive audience of 23 000 people per day.
Custom-made luggage tags, each telling an individual eviction story and offering a discount on entry to the museum, were tied onto incoming suitcases. Ogilvy also took some of the original District Six evictees to the airport to share their stories with visitors one-on-one.
Simon Von Witt, the founder of The Woodstock Gin Co.,and his team will be at the agency tomorrow, 20 May, to host their very first How To Friday session.
Their story first began in 2012 when Simon realised he had a knack and passion for producing fine liqueurs. Being adventurous by nature, Simon began experimenting with a variety of different botanicals to produce a high quality South African gin. Simon’s passion for the environment, knowledge of local fynbos and indigenous plant species, along with assistance from a well informed source enabled him to gauge the correct ratios of botanicals and create Woodstock Gin Company’s Inception.
We had a chat with Simon who had the following to say: “I absolutely love Limoncello, and after teaching English in Italy for a year, I really wanted to bring it back to SA and make it here. After playing around with liqueurs for a few years, we decided to make a gin and never gave up until we got it right.”
What were some of the highs you have experienced?
- Making that first sale at a market
- Getting repeat orders from private clients
- Receiving praise from chefs and distillers
- Our first export order
- Selling 1700 bottles in a month
“But I must say that winning an independent tasting competition against three top gins was definitely one of the biggest highlights to date.”
And the lows?
- Waiting 8 months for a licence,
- 5 months for a warehouse number,
- Monthly cash flow,
- Running out of juniper berries,
- Power outages
And of course we had to ask… What is your favourite gin combo?
“Inception beer distilled with orange rind and cinnamon bark, however, The Gin Bar’s Ambition a close second.”