Cape Town’s Emerging Creatives: Part 1

We look forward to the Design Indaba Festival each year, and 2016 is no different. The festival draws people from near & far and showcases some of the greatest minds in the creative industry.

Ogilvy Cape Town will be covering the Conference from Wednesday 17 Feb to Friday 19 Feb. Keep up to date with news, interviews and what we’re up to by following us on Instagram, Twitter and Snapchat: ogilvyct.

One of the Design Indaba offerings that we love is the Emerging Creatives programme. The 42 talented designers will be showcasing their work at the V&A Watershed this week. Find out more here.

We caught up with a few of the Cape Town based designers to find out a bit more about their story and their work. First up, Lynne Avis.

Obtuse Jewellery Lynne Avis


“Obtuse Jewellery is a contemporary, creative adornment brand which focuses on creating playful and challenging, hand-crafted pieces.”

Q: What is your most popular style?

A: I am currently working on the Kinetic Collection. A collection, ‘Designed for the fiddler, for the hands that cannot be kept still, to be spun, shaken and played with against all good manners’. This collection was inspired by my fiddling at the dinner table and the subsequent scolding’s; it is an act of validation.


Q: What has been the highlight of your career so far?

A: Definitely being selected as an Emerging Creative! It’s a wonderful opportunity. Aside from that myself and a few others started a jewellery collective, ‘& Ampersand Collective SA’  in which we explore, without searching for answers, the landscape of Contemporary Jewellery.

Q: Where do you hope to see your brand in 5 years?

A: I would love to have read a Masters in Jewellery Design and to be interacting with the academic jewellery world. As a business I hope this to influence my work, enabling me to create more thought provoking and yet playful jewellery which the public will enjoy.  It is my sincere wish that the South African jewellery scene develops and allows itself more freedom of material, subject and placement.

Find out more about Lynne and her collection here: , @obtusejewellery on Instagram or and

Leave a Reply

Your email address will not be published. Required fields are marked *