Virgin Active – The gift that keeps on GIF’ing

By now we hope you have seen the latest commercial ‘Get Off Your Ass’ from Virgin Active.

Here is a little refresher:

The commercial conveys a simple message to South Africans to Get Up and Get Active in 2016, via a playful song with lyrics that highlight our tendency to put fitness on hold and allow lethargy to ruin well-intentioned goals.

To amplify this fun tongue-in-cheek commercial, Virgin Active has also launched the site gifoffyourass.co.za – challenging people to express themselves and their fitness goals on social media using fun gifs featuring the characters from the TV commercial.

Check out some of the gifs on gifoffyourass.co.za and share using #gifoffyourass @VirginActiveSA.

 

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