Castle Lite breaks the ice

Castle Lite is known for having a continuously fresh approach to branding and their latest campaign was no different. ‘Ziyabanda‘ is the first track to be recorded at the sub-zero temperature of -2.5°C and comes courtesy of Castle Lite, the only beer lagered at – you guessed it – minus two point five. If you’re wondering how this is possible: the beats are made out of ice.

The video, featuring South African hip hop star Stilo Magolide, was directed by Lebogang Rasethaba who has been documenting the music scene for the last few years. This hard hitting track will definitely get you prematurely ready for summer.

Watch it here:

Credits:

  • Agency: Ogilvy & Mather Cape Town
  • Production Company: Arcade Content
  • Directed by: Lebogang Rasethaba
  • Shot by: Rory O’Grady
  • Edited by: Julian Redpath

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