Designers make brave anti-fashion statement

Blogilvy PostWe now have a short video to follow up our last post for the NSRI “Fashion To Live For“.
Life jackets are the “seatbelts of the ocean” but let’s face it, they’re just plain fugly. We held a fashion show to convince the image conscious to wear them. Fashionistas flocked to the exclusive NSRI Fashion To Live For show and we even had a standing ovation when real NSRI volunteers walked the runway with a strong message that lifejackets should be worn irrespective of what they look like.

You can check out the show in the video snapshot below.

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