Designers make brave anti-fashion statement

Blogilvy PostWe now have a short video to follow up our last post for the NSRI “Fashion To Live For“.
Life jackets are the “seatbelts of the ocean” but let’s face it, they’re just plain fugly. We held a fashion show to convince the image conscious to wear them. Fashionistas flocked to the exclusive NSRI Fashion To Live For show and we even had a standing ovation when real NSRI volunteers walked the runway with a strong message that lifejackets should be worn irrespective of what they look like.

You can check out the show in the video snapshot below.

Volkswagen Kombi License Plate

VW Kombi License PlateWhen people put a personalised license plate on their car they often put their name on the plate. There are thousands of these personalised plates around South Africa all with different names on. But the one thing that they all have in common is that they only have one name on.

With space for eight people inside, the Volkswagen Kombi is one of the largest and most spacious cars in the country. Perfect for a large family. To demonstrate exactly how many people can fit into a Kombi, we created a personalised license plate more suitable to the Kombi’s size. We then put a whole family of names on, including the dog, and stuck it on the front of the Kombi.

Fashion To Live For

In an attempt to get more people talking about life-jackets, the National Sea Rescue Institute (NSRI) hosted a runway show at the recent SA Menswear Week (SAMW) called ‘Fashion To Live For’.

Local designers including Habits, Lara Klawikowski, Hendrik Vermeulen Couture, Leigh Schubert, Kim Gush, Jenevieve Lyons, Blanc, CSquared and Gabrielle Swimwear, took the idea of an average life-jacket and turned it on its head by creating works of art ready for the runway.

The couture life-jackets were modeled by South African celebs – Siv Ngesi, Danilo Acquisto, Bailey Schneider and Carl Wastie – together with professional models.

Habits Leigh Schubert CSquared Carl Wastie_NSRI - SA Menswear Week

The brave volunteers of the NSRI also took to the stage in their on-duty gear and received a standing ovation from the audience.

NSRI Volunteers

A special thanks to:

Simon and Jen Deiner from SA Menswear Week, Gabrielle Swimwear, Carl Wastie, Siv Ngesi, Riaan Manser, Danilo Acquisto, Bailey Schneider, BrandsEye, Newsclip, The Clarion Group, and the legendary Ogilvy peeps who rocked up in their droves to support the show

High res pics can be viewed and downloaded here.
Please adhere to the photo usage terms.

The Castrol Vuvu-Lyza

Many people use Castrol to protect their engines, but what about their safety? Castrol wanted to give drivers who love soccer a safer experience after a night out.

The Breathalyser Test is the most commonly used method for alcohol testing, but is extremely invasive. And as we know, in South Africa, wherever there’s soccer, there’s vuvuzelas. So, we took the breathalyser that everybody hates, with the vuvuzela that everybody loves, and created the Castrol Vuvu-Lyza.

For the first time ever drivers could use their vuvuzelas to enjoy the game and to arrive home safely after it.