VW Scirocco – Sonic Highway

The New Volkswagen Scirocco has landed on South African shores and Ogilvy Cape Town, together with electronic musician Markus Wormstorm, have created a unique launch campaign with three exclusive sound tracks, recorded using the raw sounds of the New Scirocco.

The team recorded a total of 7 hours of raw sound in a number of different locations. From that he was able to create three bespoke tracks:

  • Control to focus on the luxurious interior and comfort of the
  • Passion to demonstrate the roaring engine
  • Speed, a dub-step track, highlighting the superb cornering and handling abilities

The tracks are free to download from the Sonic Highway – a digital showroom aimed at bringing the experience of driving a New Volkswagen Scirocco to life.

Sonic Highway 1 Sonic Highway 2 Sonic Highway 3 Sonic Highway 4

 

Credits:

Agency: Ogilvy & Mather Cape Town

OgilvyOne Cape Town Managing Director: Adrian Varkel

National Group Creative Director: Nic Wittenberg

Creative Group Head: Neil White

Art Director: Alex van Niekerk

Junior Art Director: Kenan Petersen

Copywriter: Pierre Steyn

Junior Copywriter: Matthew Moss

Digital Designer: Jedd McNeilage

Motion Designer: Rob van Zyl

Head Digital Producer: Kurt Paulse

Head of Digital Development: Le Roux Steyn

Client Service: Vicki Hey, Miche Marquard, Lauren Baker, Loren Westoby

Art Buying: Merle Bennett

Producer: Cathy Day

Production:

Markus Wormstorm at Honeymoon Studios

Recording assistance from Resonate Studios

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