Volkswagen up! takes you places (The work)


Recently we helped our partner Volkswagen launch the New Volkswagen up!. It’s their new small car that gets you places, and is rather affordable (in South Africa you can buy one new for less than R135K).

Most of the work is out now, and it’s always great to get to do fully integrated pieces of work, so below is an overview that we thought we would share with you.

WEBSITE – www.newvwup.co.za

Volkswagen up! Website

ACTIVATION (A COLLABORATION WITH UBER) – blog.uber.com/UBERUPSA

 

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