Month: March 2015

Last week, a video of a game ranger losing his cool with a group of tourists was ‘leaked’. The video features a tourist repeatedly getting in the way and speaking loudly while on a walk with a game ranger. The ranger eventually loses his cool, starts swearing and storms off leaving the whole group of tourists to fend for themselves while a potentially dangerous animal lurks nearby.

Top SA jobbing website, Careers24.com, has come forward to claim ownership of the video. The idea for the video came about in an effort to create awareness that most people tend to settle for jobs not suited for them and that Careers 24 can offer thousands of quality jobs online.

Watch the video here:

This video forms part of the humorous new advertising campaign that focuses on the awkward moment after one is asked – “What is it you do for a living?” Find out more about the campaign here http://www.blogilvy.co.za/2015/01/careers24-asks-the-awkward-question/

CREDS

AGENCY:

Geometry Global Creative Director – Anthony Walton

Ogilvy PR Creative Director – Dan Nash

Geometry Global Art Director – Natasha Dobbs

Geometry Global Copywriter – Elsa De Bruyn

Ogilvy Account Director – Alexis Leih

Ogilvy PR Account Director – Kate McLeod

Ogilvy PR Account Executive – Jenna Flynn

Ogilvy Content Producer – Cathy Day

MASTERS AND SAVANT:

Reto Reolon – Director

Producer – Kamilla Kelly

Shoot Producer – Alexis Ziman

District Six Museum, together with Ogilvy Cape Town, has launched a poignant campaign in response to recent media reports concerning Worcester’s introduction of green cards for workers. The campaign, which was advertised in The Times today, offers citizens of the Boland town a ‘free pass’ to the museum so that they can learn from South Africa’s harrowing past.

The green card has been likened to the ‘dompas’ system from the Apartheid era, which spanned over a century and were only abolished in 1986. It was a system used to segregate the population and limit the movements of non-white South Africans.

The Worcester Community Policing Forum, in a misjudged effort to combat crime, sparked controversy when they issued workers with green card permits to access upmarket neighbourhoods.

Have a look at the insert in The Times below:

The advertisement reads: ‘Dear Citizens of Worcester, we’d like to offer you a free pass. We’d like to invite you to visit the museum, and we’ll waive our usual ticket price, because we believe the lessons you’ll learn inside are priceless. For instance, the history of the pass laws and the misery, indignity and severe infringement of the right of free movement they caused for several hundred years. We’d like you to visit us, so that you know what we hold dear: THAT THOSE WHO DON’T STUDY HISTORY ARE DOOMED TO REPEAT IT.’

As of Thursday 12 March 2015, Worcester’s green card system was abolished under order of National Police Commissioner Riah Phiyega.

Credits:

Creative Directors: Chris Gotz and Jacques Massardo

Art Director: Tania Barker

Copywriter: Alison Hingle

Ogilvy PR: Roxanne Leibrandt, Lisa Johnson, Kate McLeod, Alex de Kock, Farah Manuel

A special thank you to The Times for giving us the platform and promoting tactical advertising.