Careers24 asks the awkward question

“What do you do for a living?” We’ve all been asked, but not everyone has the same reaction.

We recently teamed up with Careers24 to launch an ad campaign that focuses on asking the “What do you do for a living” question, which results in people awkwardly blurting out whichever occupation  comes to mind, and the results are hilarious.

The campaign was rolled out across television, radio, outdoor and online, and works off the insight that our jobs are tied to society’s perception of our worth and some people are embarrassed by their careers.

Watch the television commercials here:

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