This print ad came about in response to a brief from Mail & Guardian. They wanted to run a special report on the body where they tackled various misperceptions, misconceptions, stereotypes, and issues that concern women and men’s bodies and gender.
Our response: by taking the “benefit” that fashion and beauty advertising subtly imply and exposing it for the ridiculous over-promise that it is, we expose the pervasive effects of the industry.
Anna Nurse: Copy Writer
Tanya de Jongh: Art Director
Tania Barker: Creative Director
Chris Gotz: Chief Creative Officer