Print Work for Mail & Guardian

This print ad came about in response to a brief from Mail & Guardian. They wanted to run a special report on the body where they tackled various misperceptions, misconceptions, stereotypes, and issues that concern  women and men’s bodies and gender.

Our response: by taking the “benefit” that fashion and beauty advertising subtly imply and exposing it for the ridiculous over-promise that it is, we expose the pervasive effects of the industry.

 

Self Worth: available at no stores near you.
Self Worth: available at no stores near you.

Creds

Anna Nurse: Copy Writer

Tanya de Jongh: Art Director

Tania Barker: Creative Director

Chris Gotz: Chief Creative Officer

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