The brief came from our MD, Luca Gallarelli, and the O&M PR Cape Town team who felt that our staff inductions needed a bit of a shake-up. Luca wanted a welcome pack that would reflect the ethos and vibe of O&M CT as well as provide useful information about the building.
The creative team drew inspiration from the famous 8 Ogilvy Habits. These habits formed the ideology O&M was built on all those year ago and with one item representing each habit, the induction box makes these habits more tangible and playful for new staff.
Concept & Design
Redworks CT Creative Director: Sabine Heckmann
Redworks CT Art Director: Amy Novella
Redworks CT Art Director: Viwe Mfaku
Redworks CT Art Director: Courtney Benjamin
Redworks CT Copywriter: Adèle Steyn
Redworks Production – Ciska Visser
O&M CT Illustrator: Jeanri Venter
Pangea Promotions (A5 Red Note Book, Metal Slinky, Yellow Pencil, USBs)
Clifton Publications CC (Box)
Tandym Print (Print Collateral)