100km in 5 seconds, the VW Golf R is fast, seriously fast. To illustrate this to the unlucky bunch who haven’t had the chance to sit behind the wheel of a VW Golf R, we created a print ad that gives you the chance to, visually.
The idea behind the ad was to give the viewer the experience of sitting in the driver’s seat, feeling the road almost drop beneath you and accelerating from 0 to 100km in 5 seconds. David Prior, the photographer behind this print ad, loved the concept immediately. The final print ad was brought to life by Rob Frew who retouched it to perfection.
Art Director: Katie Mylrea, Alexi Mccarthy
Writer: Kelly Tomes, Guy Lewis
Creative Directors: Jacques Massardo and Prabashan Pather
Chief Creative Officer: Chris Gotz