Now in its second year, The Times Press Challenge gives creative minds the opportunity to execute tactical, fast turnaround print ads for their clients in the hope of winning a free full page, full-colour placement in The Times newspaper on a daily basis.
In answering this creative brief, editor, Stephen Haw, selected the below print ad to feature as a full page press ad in the 16 May edition, and as an added bonus the winner(s) receive a free entry into this year’s Loeries Awards.
The concept for the ad is based on the simple idea that John West tuna, rich in Omega3, makes you smarter and has been created for tactical placement in the puzzle section of the newspaper.
Chris Gotz: Chief Creative Officer
Kate Desmarais: Copywriter
Emma Paradise: Art Director