Wear a Lifejacket

Our latest print campaign for the National Sea Rescue Institute (NSRI) demonstrates how wearing a lifejacket can save your life by making you much easier to spot when you’re in the water. Lifejackets not only help you stand out from the surrounding colours of the ocean, they also keep you afloat and make the NSRI’s chances of finding you much greater.

The NSRI is one of our pro bono clients – an organization of approximately 900 unpaid volunteers – on duty 24/7, ready to save people off South African shores.


Executive Creative Director: Chris Gotz

Creative Director: Jacques Massardo

Copywriter: Logan Broadley

Art Director: Benjamin de Villiers

Account Director: Ryan Rabinowitz

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