Unilever: Project Sunlight

Fantastic new work by Unilever and Ogilvy (UK & South America). As advertisers we have a huge amount of power, so it’s always great to see that power being put to use for the betterment of the world.
The campaign is called “Project Sunlight”, it’s a global sustainability initiative aiming to help create a better future for our children. To launch it they filmed the below clip asking real expectant parents “Why bring a child into this world”. Find out more at https://www.projectsunlight.com

British Airways: #lookup Billboards

British-Airways-interactive-billboards-1

Rather clever use of digital billboard advertising by British Airways and the team at our Ogilvy London office.
As British Airways planes fly over the billboards, they trigger advertising creative showing real-time data of that plane, including destination and flight number. The billboard even uses data from a weather feed to get the cloud height, ensuring the plane is visible before showing the ad.

Wear a Lifejacket

Our latest print campaign for the National Sea Rescue Institute (NSRI) demonstrates how wearing a lifejacket can save your life by making you much easier to spot when you’re in the water. Lifejackets not only help you stand out from the surrounding colours of the ocean, they also keep you afloat and make the NSRI’s chances of finding you much greater.

The NSRI is one of our pro bono clients – an organization of approximately 900 unpaid volunteers – on duty 24/7, ready to save people off South African shores.

Credentials

Executive Creative Director: Chris Gotz

Creative Director: Jacques Massardo

Copywriter: Logan Broadley

Art Director: Benjamin de Villiers

Account Director: Ryan Rabinowitz

Ogilvy & Mather Cape Town at the 2013 Bookmarks

We are proud to say that for the second year running, Ogilvy & Mather Cape Town  (O&M CT) and our specialist digital division OgilvyOne Cape Town, has been the most awarded agency at the country’s premier digital marketing awards, the Bookmarks.

Martine Hazell - Art Director Ogilvy One  //  Alex Holmes - Copywriter Ogilvy One  //  Adrian Varkel - Managing Partner Ogilvy One Cape Town  //   Luca Gallarelli - MD Ogilvy & Mather Cape Town

Martine Hazell – Art Director Ogilvy One // Alex Holmes – Copywriter Ogilvy One // Adrian Varkel – Managing Partner Ogilvy One Cape Town // Luca Gallarelli – MD Ogilvy & Mather Cape Town

At the ceremony held at the Artscape Theatre on Thursday 14 November, O&M CT won nine awards in total – we were one of only two agencies to win multiple gold awards.

Gold awards went to the massively popular ‘Klein Kimmie’ campaign for Halls (Mondelez SA) and the ‘Send Your Facebook Profile to Cape Town’ campaign for Cape Town Tourism, which also received a Gold Loerie and a coveted Cannes Gold Lion earlier this year. Work for Audi South Africa won two silver and three bronze Bookmarks.

YouTube sensation Klein Kimmie was ecstatic and said her award “went out to my mense there in Olivedale, nê.”

O&M CT’s 2013 Bookmark Awards:

Microsites

Audi – A1 Experience: bronze

Audi – A3 Exchange: bronze

Display Advertising

Audi – R8 Gone in 5 Seconds: bronze

Social Media Campaign

Cape Town Tourism – Send your FB Profile to CT: gold

Audi – A3 Exchange: silver

Online Video

Halls – Klein Kimmie: gold

Branded Content

Cape Town Tourism – Send your FB Profile to CT: silver

Interface, Interaction, Navigation, UX

Carling Black Label – Be The Coach: silver

Audi – A3 Exchange: silver