Mitchum: Drymageddon

Fun new game from Geometry Global, put together by our OgilvyOne digital team. Go to Want to have a quick read first? look below.
Mitchum is an antiperspirant that only does dry. So we launched an attack on everything wet. Introducing Drymageddon: an online game that lets users wage war on South African pools. Using Google Maps, users can bomb real life pools and leave smoking craters behind for other users to see. The more they bomb, the better their aircrafts and arsenal. Users are directed to the game through online advertising, a TV ad, in store posters and on-pack promotional stickers. The incentive – a 6-star trip to the driest place on earth, the Tierra Atacama Luxury Hotel and Spa; a safari weekend away; and R40 000 of cold dry cash. For creds look under the pictures below.

Agency: Geometry Global
Executive Creative Director: Chris Gotz
Creative Director: Nicholas Wittenberg
Art Director: Martine Hazell & Justin Enderstein
Copywriter: Alex Holmes & Cuanan Cronwright
Motion Designer:  Andrew Pullen
Head of Development: Umar Jakoet
Developer:  Ross Symons & Darius de Witt
Digital Producer:  Yolanda Snyman
Managing Partner: Adrian Varkel

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