One of our clients at Ogilvy Cape Town is WWF, each year they run a global initiative called Earth Hour to encouraging people to switch off their lights to save energy. With Earth Hour now in its fourth year, the novelty has worn off. We created the above work to enable South Africans to get back into it, and have some fun while getting involved.
Over 94,000 people interacted with our Facebook page.
#thingstodointhedark was a trending topic on twitter in South Africa.
Most importantly, it helped save 45% more energy than last year’s Earth Hour.