WWF: Things To Do In The Dark

One of our clients at Ogilvy Cape Town is WWF, each year they run a global initiative called Earth Hour to encouraging people to switch off their lights to save energy. With Earth Hour now in its fourth year, the novelty has worn off. We created the above work to enable South Africans to get back into it, and have some fun while getting involved.

Over 94,000 people interacted with our Facebook page.
#thingstodointhedark was a trending topic on twitter in South Africa.
Most importantly, it helped save 45% more energy than last year’s Earth Hour.

CT Type

Although we don’t officially have a 20% time for innovative side projects here we do encourage experimentation, it’s essential if you want to lead a healthy creative life.
One of our Business Directors, Rowan Eva, has started several popular sites over the last few years, the most popular being Noonday Tune. It’s site that shares a new tune everyday at noon, and was featured in FHM’s top 100 websites list. His latest side project is called CT Type, basically it’s a site that crowd sources great images of typography around Cape Town. To have a look at all the pictures go to www.cttype.co.za. If you’re using Instagram and want to contribute just use the hashtag #cttype.

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Audi: #AudiA3Exchange Case Study

Above is our latest interactive case study for the launch of the new Audi A3. In the first half of 2013, an 18-wheeler truck drove across South Africa, guided by the tweets of hopeful South Africans. Inside the truck: a new Audi A3 Sportback. Outside: a social media frenzy. The Idea: Audi A3 Exchange. An opportunity for people to exchange their own car for the new Audi A3 that was inside the truck.

Agency: Ogilvy & Mather Cape Town
Executive Creative Director: Chris Gotz
Creative Director: Nicholas Wittenberg
Associate Creative Director: Tommy Le Roux
Head of Design: Fred Cilliers
Art Director: Martine Hazell, Reijer van der Vlugt
Copywriter: Alex Holmes, Justin Osburn
Motion Designer: Andrew Pullen
TV & Radio Producer: Cathy Day
Digital Producer: Yolanda Snyman
Director: Ian Chuter
Production Company: Platypus
Music & Sound Composition: The Workroom
Developers: Umar Jakoet , Darius de Witt, Siyabonga Makwelo
Managing Partner: Adrian Varkel
PR: Adele Kruger, Natasha McEwan
Event Management: FD Majiet, Nancy Flint