Audi: #AudiA3Exchange Case Study

Above is our latest interactive case study for the launch of the new Audi A3. In the first half of 2013, an 18-wheeler truck drove across South Africa, guided by the tweets of hopeful South Africans. Inside the truck: a new Audi A3 Sportback. Outside: a social media frenzy. The Idea: Audi A3 Exchange. An opportunity for people to exchange their own car for the new Audi A3 that was inside the truck.

Credits
Agency: Ogilvy & Mather Cape Town
Executive Creative Director: Chris Gotz
Creative Director: Nicholas Wittenberg
Associate Creative Director: Tommy Le Roux
Head of Design: Fred Cilliers
Art Director: Martine Hazell, Reijer van der Vlugt
Copywriter: Alex Holmes, Justin Osburn
Motion Designer: Andrew Pullen
TV & Radio Producer: Cathy Day
Digital Producer: Yolanda Snyman
Director: Ian Chuter
Production Company: Platypus
Music & Sound Composition: The Workroom
Developers: Umar Jakoet , Darius de Witt, Siyabonga Makwelo
Managing Partner: Adrian Varkel
PR: Adele Kruger, Natasha McEwan
Event Management: FD Majiet, Nancy Flint

Leave a Reply