Above is the final video showing the winner of the new A3 Sportback from the Audi A3 Exchange.
We came up with the Audi A3 Exchange campaign to launch the new Audi A3 Sportback. Entry was via a microsite and people had to select whether they wanted the exchange to happen in #CT, #JHB or #DBN. People could vote for their preferred city by tweeting #AudiA3Exchange and #CT, #JHB or #DBN. Within a few hours of the campaign going live, #AudiA3Exchange was trending on Twitter. Below are some of the stats from the campaign so far.
• Over the 3 week campaign period, 11 310 people entered to exchange their own car. 82% of which drove our direct competitors cars.
• We generated over 50 437 tweets about the campaign.
• We increased our Twitter following by 68% within the 3 week campaign period.
• We had 56 730 total video views of the Audi A3 TVC on YouTube.
• We generated R3 116 654 worth of earned media. • And, most importantly, for each week the campaign was live, we received more than 100 test drives a week.
Recently we created the above tactical YouTube pre-roll ad for the Audi R8, which can do 0 – 100km/h in 3.5seconds.
Most people only watch the mandatory 5 seconds of a YouTube ad before skipping it. So, we took the media space and used this 5 seconds time limit to demonstrate how fast the new Audi R8 Coupé can accelerate.
In 2012, we filmed the Unogwaja challenge, an epic journey of 5 individuals as they cycled a gruelling 1677km from Cape Town to Pietermaritzburg in just 10 days, followed by running the 98km Comrades Marathon on day 11.
This magical journey of the heart was inspired by Phil Masterton-Smith’s legendary feat in 1933, where, unable to afford the train fare from Cape Town, he cycled to Pietermaritzburg in order to run the marathon. Watch the team push themselves to the limit, both mentally and physically, as we cover the drama, the sweat, and ultimately the journey of the human spirit.
Our latest work is the above commercial for the National Sea Rescue institute (NSRI). The NSRI is one of our pro bono clients, it’s an organization of approximately 900 unpaid volunteers – on duty 24/7, ready to save people off South African shores. Thanks to the NSRI, South Africans can enjoy the ocean more safely.
Over the weekend our work with Volkswagen for the Street Quest campaign bagged one Gold and two Silver Pencils at the One Show Interactive Awards in New York. In addition to the 3 pencils we also managed to pick up 10 merit awards at the One Show for Heinz, Kraft, and Volkswagen (across Print, Radio, and Interactive).
Recent Volkswagen work for Street Quest and BlueMotion has already received a number of local accolades, and is now also being recognised internationally, including one Gold and three Bronze awards at the recent CLIO Awards. Huge thank you and congratulations to all the teams involved at both Volkswagen, and Ogilvy.
“These successes are the outcome of a long game we’ve been playing for a while now, which is building digital competency in-house and integrating it with other capabilities we have. You can’t outsource a project like the VW Street Quest,”
Quote from our Executive Creative Director, Chris Gotz – ( @MrChristiffa )
“Just to be nominated at One Show is an honour. To win three Pencils is simply amazing, and testimony to our agency’s wonderful creative talent and the long-standing partnership we enjoy with a client who is open to innovation,”