Intel: Digital Easter Hunt

Above is an activation we recently put together for Intel South Africa.

We were asked to come up with a activation for malls across South Africa so we created an interactive digital Easter hunt game using a custom touch screen and an invisi-screen ( un-polarised LCD screen).

People were then challenged to find 3 hidden Intel items in a futuristic animation of Cape Town in under 30 seconds. Over R 100,000 worth of cash vouchers, and hundreds of Intel prizes were given away to people playing the game, or buying Intel PC’s. Watch the above clip to see how it went.

The units were kindly constructed by our partners at KilowattAV.

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