Big Data is a term that has been doing the rounds for a while now in ad land. Above is a nice infographic put together by Wipro. The image looks at results from a global survey on how companies think about / have been using big data, and highlights some of the benefits it has provided. Click on the image to zoom in.
With a 40% year on year growth expected for the amount of data produced globally, this is one topic you must read up on if you haven’t already.