Basically Home is going to be a app with a difference. The Facebook Home app will act as the main Screen on your phone, displaying newsfeed items with large images, as well as conversations / messages. The app integrates throughout the phones software, so even if you are playing a game in another app you can still easily chat to your Facebook friends without closing the app and switching to Facebook.
Below are the two ads from W+K made for the launch of Facebook Home.
The app launches on the USA’s Android’s Google Play store on the 12th April, Facebook plans to roll out the launch of Facebook Home on Windows Phones, and iPhones at a later date. To read more about Home just visit https://www.facebook.com/home