Infographic: Big Data

Big-Data

Big Data is a term that has been doing the rounds for a while now in ad land. Above is a nice infographic put together by Wipro. The image looks at results from a global survey on how companies think about / have been using big data, and highlights some of the benefits it has provided. Click on the image to zoom in.

With a 40% year on year growth expected for the amount of data produced globally, this is one topic you must read up on if you haven’t already.

Dan Ariely: How perception can alter our reality

Today we thought we would share a brilliant talk from behavioural economist, Dan Ariely.
Learning more on this topic will help you a great deal in understanding why people think and behave in the way they do.

In this short TEDx talk he discusses how perception can alter our reality.

How to survive the ad industry

The below article was written by Ogilvy Graduate Nash Mariah for an article originally published at http://themediaonline.co.za

How To Survive The Ad Industry

Having won the Ogilvy Graduate Programme last year, I was placed into Ogilvy Cape Town’s most coveted digital workshop last week – the ODMA. The challenge given to us in the workshop was to create a digital piece that teaches people something useful.

The first thing I did when trying to figure what I should teach people was to ask myself: If I was looking through my Facebook or Twitter newsfeed and a ‘How to’ guide appeared – what kind of guide would I be interested to see

For me, the answer was simple.

I’ve only been in this industry for about three months, and as a newbie I thought that it would be extremely valuable to hear perspectives on the challenges and expectations that make up this incredibly fast and demanding environment.

Furthermore, I know that the feelings and challenges that I’ve been confronted with are felt by many other people in my position and even people who are still studying and who have yet to enter the industry.

To gain insight into how to truly be successful, I interviewed some of Ogilvy’s most well-known employees including Roger Makin (founder of Ogilvy South Africa), Gavin Levinsohn (managing director of Ogilvy Cape Town), Chris Gotz and Nicholas Wittenberg (creative directors).

Some of the best pieces of advice gained from them in the video are:

“Learn, unlearn, relearn.” – Chris Rawlinson

“I had to stop being an intellectual, and be a person that wrote from the heart, from the gut.”- Roger Makin

“If you keep focusing powerfully on what’s in front of you, the job becomes manageable and you don’t get overwhelmed.” – Gavin Levinsohn

This is an honest look into what makes these successful people who they are, and I am sure that a lot of people would benefit from seeing it.

Dove: Real Beauty Sketches

Incredible work from Ogilvy Brazil for Dove, our very own ECD Chris Gotz says it’s one of the best pieces of work he has seen for a long time.

They found that only 4% of women around the world consider themselves beautiful, and that women are their own worst beauty critics. To help show women that they are more beautiful than they think, Dove conduct a social experiment using a FBI-trained forensics artist, that explored how women view their own beauty in contrast to what others see.
Watch more at:http://dove.com/realbeautysketches, & join the conversation at #wearebeautiful

Intel: Digital Easter Hunt

Above is an activation we recently put together for Intel South Africa.

We were asked to come up with a activation for malls across South Africa so we created an interactive digital Easter hunt game using a custom touch screen and an invisi-screen ( un-polarised LCD screen).

People were then challenged to find 3 hidden Intel items in a futuristic animation of Cape Town in under 30 seconds. Over R 100,000 worth of cash vouchers, and hundreds of Intel prizes were given away to people playing the game, or buying Intel PC’s. Watch the above clip to see how it went.

The units were kindly constructed by our partners at KilowattAV.

Facebook Home Overview and Ads

Last week Facebook’s commander in chief, Mark Zuckerberg, launched Facebook Home.

Basically Home is going to be a app with a difference. The Facebook Home app will act as the main Screen on your phone, displaying newsfeed items with large images, as well as conversations / messages. The app integrates throughout the phones software, so even if you are playing a game in another app you can still easily chat to your Facebook friends without closing the app and switching to Facebook.

Below are the two ads from W+K made for the launch of Facebook Home.

The app launches on the USA’s Android’s Google Play store on the 12th April, Facebook plans to roll out the launch of Facebook Home on Windows Phones, and iPhones at a later date. To read more about Home just visit https://www.facebook.com/home

26 Time Management Hacks

Though we would share some great advice from Etienne Garbugli on how to better manage time. These simple life hacks will help to make your life at work and at play, easier and enjoyable.