Big Data is a term that has been doing the rounds for a while now in ad land. Above is a nice infographic put together by Wipro. The image looks at results from a global survey on how companies think about / have been using big data, and highlights some of the benefits it has provided. Click on the image to zoom in.
With a 40% year on year growth expected for the amount of data produced globally, this is one topic you must read up on if you haven’t already.
Today we thought we would share a brilliant talk from behavioural economist, Dan Ariely. Learning more on this topic will help you a great deal in understanding why people think and behave in the way they do.
In this short TEDx talk he discusses how perception can alter our reality.
Having won the Ogilvy Graduate Programme last year, I was placed into Ogilvy Cape Town’s most coveted digital workshop last week – the ODMA. The challenge given to us in the workshop was to create a digital piece that teaches people something useful.
The first thing I did when trying to figure what I should teach people was to ask myself: If I was looking through my Facebook or Twitter newsfeed and a ‘How to’ guide appeared – what kind of guide would I be interested to see
For me, the answer was simple.
I’ve only been in this industry for about three months, and as a newbie I thought that it would be extremely valuable to hear perspectives on the challenges and expectations that make up this incredibly fast and demanding environment.
Furthermore, I know that the feelings and challenges that I’ve been confronted with are felt by many other people in my position and even people who are still studying and who have yet to enter the industry.
To gain insight into how to truly be successful, I interviewed some of Ogilvy’s most well-known employees including Roger Makin (founder of Ogilvy South Africa), Gavin Levinsohn (managing director of Ogilvy Cape Town), Chris Gotz and Nicholas Wittenberg (creative directors).
Some of the best pieces of advice gained from them in the video are:
Incredible work from Ogilvy Brazil for Dove, our very own ECD Chris Gotz says it’s one of the best pieces of work he has seen for a long time.
They found that only 4% of women around the world consider themselves beautiful, and that women are their own worst beauty critics. To help show women that they are more beautiful than they think, Dove conduct a social experiment using a FBI-trained forensics artist, that explored how women view their own beauty in contrast to what others see.
Watch more at:http://dove.com/realbeautysketches, & join the conversation at #wearebeautiful
We were asked to come up with a activation for malls across South Africa so we created an interactive digital Easter hunt game using a custom touch screen and an invisi-screen ( un-polarised LCD screen).
People were then challenged to find 3 hidden Intel items in a futuristic animation of Cape Town in under 30 seconds. Over R 100,000 worth of cash vouchers, and hundreds of Intel prizes were given away to people playing the game, or buying Intel PC’s. Watch the above clip to see how it went.
The units were kindly constructed by our partners at KilowattAV.