IBM: Flashing Zebra Crossing

Good work from our friends at Ogilvy & Mather, Amsterdam. They recently organised for school kids to meet up with IBM in order to try and come up with a better idea of how to make Zebra Crossings more effective. Students were asked to submit ideas, and the winners idea got made in real life. Enjoy the activation above and congrats to IBM for staying true to their motto and ‘Building a Smarter Planet’.

Google Zeitgeist: 2012 Year in Review

Google have just release this years brilliant video review showing how the world searched in 2012. Red Bull must be pleased as punch with footage from their space jump featuring at the beginning and end of the video! Enjoy.

Mary Meeker’s 2012 Year-End Trends Report

Mary Meeker is an American venture capitalist and analyst at successful Silicon Valley venture capitalist firm Kleiner Perkins Caufield & Byers.  Each year Mary publishes key technology and consumer trends from that year in her annual “Internet Trends Year-End Report”. The latest report is shown below, key findings focus on the growth and shifts happening in the mobile and tablet space.

Although the information is based primarily on data from the USA, trends tend to filter across to other countries. This is highly recommended reading if you’re in the tech, marketing, media industry.