This past weekend we managed to continue our strong creative awards performance with some great results at the 2012 bookmark awards. The Bookmarks have been going now for 5 years and have become the benchmark for marketing excellence in online publishing and digital marketing.
This year we racked up ten awards, including three golds (of the five that were awarded in total), across four different campaigns. The big winner was Volkswagen Street Quest activation which was the most awarded campaign of any on the night with two golds and four silvers.
Volkswagen Street Quest was a Facebook challenge to find and ‘Pin’ as many VW’s on South African roads as possible, using Google’s Street View application. The game was played online over four weeks and each week the user with the most correct ‘Pins’ earned a spot in a “live” final which involved driving the streets of Cape Town and spotting as many Volkswagens as possible. Over 400 000 Volkswagens were pinned during the game and, due to popular demand, it was expanded for usage on Android phones, iPhones and tablets.
After the success our MD Gavin Levinsohn said “We have gone full out to place digital and social at the heart of what we do, and this shows we have succeeded in becoming genuinely integrated”.
The bookmarks is one of the last award ceremonies of the year, a year that has seen our best ever performances at Loeries, at Cannes, and at a range of other international and local events. The main award winner for us has been the Carling Black Label ‘Be The Coach’ campaign, honoured at the 2011 Bookmarks, which has gone on to become the most awarded digital and interactive campaign anywhere in the world.
See our winning work below, or go to http://www.thebookmarks.co.za/ to see the full results:
Volkswagen: Street Quest – 2 x Gold / 4 x Silver
Stimorol: Mega Mystery – 1 x silver
ForeverWild: YouTube Interventions – 1 x Gold / 1 x Bronze
VW Golf Cabriolet: Banner ad – 1 x Bonze