Facebook recently launched a new structure for global brands, using a new feature called Facebook Global Pages. This new feature allows for one global Facebook page to track insights and metrics across all of its pages, and thereby, have the opportunity to understand fan behaviour in one single place for each page. Also as part of this change, Facebook offers users a better localized experience, while letting the brand maintain its global presence. Users will automatically be redirected to the most relevant brand page, based on their geographic location, and brands will be able to link to the main global page with a single vanity URL.
The presentation below is from Social@Ogilvy and gives an overview on the changes, and how brands can effectively leverage the new changes.